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ZEFR Hires Tom Furukawa as Head of Product to Drive New Innovation in the Company's Advertising and Media Technology OfferingsZEFR, the leader in identifying, protecting and monetizing online content for media companies and brands, has brought on industry veteran Tom Furukawa as its head of product. ZEFR is the technology company of choice for nearly every major Hollywood movie studio and music label, and helps major brands discover and target their most important influencers and topics in video. After building technology for some of the biggest companies in the industry - Yahoo!, The Enthusiast Network, Kelley Blue Book and Rubicon Project - Furukawa will help evolve ZEFR's robust offerings and services to meet new audiences and platforms. "Tom is bringing more to ZEFR than the skills and know-how to build great products. He's bringing years of first-hand experiences helping major technology leaders adapt to new advertising methods, and he will be a critical part of the ZEFR team as we grow," said Rich Raddon, co-founder of ZEFR. "After most recently founding his own mobile ad company, we're thrilled that Tom has decided to pair his entrepreneurial spirit and enterprise knowledge with ZEFR's passion to reach new heights in leading the age of new media." During his 15 years of experienc in product management and technology development within advertising and digital media, Furukawa was on the front lines amidst major changes in the ad industry. As a result, he has refined the craft of creating products that bring automation and a streamlined approach to today's programmatic ad marketplace. Furukawa helped rebuild Yahoo!'s (News - Alert) ad management stack to fit new programmatic ad buying, and was instrumental in the launch of the Rubicon Project in Japan, the world's second largest digital ad market. Furukawa's work internationally and across platforms will be critical to ZEFR as it expands its capabilities. "Brands are finally starting to see the value that data and well-designed technology can bring to digital marketing - and that's only the beginning. Joining ZEFR allows me to be at the forefront of such pivotal changes and design products that inspire progress," said Furukawa. "As an avid consumer of media myself, ZEFR is a great fit for me, as it combines my passion for technology with my fascination with new media. Audiences are evolving, and ZEFR is in prime position to help advertisers and brands evolve along with them." About ZEFR ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube (News - Alert) partner, ZEFR's BrandID platform provides a lens into the YouTube culture and the tools to turn its insights into more impactful media for brands. As the technology company of choice for nearly every major Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California, with offices in New York, Chicago and Utah. For more information, go to: http://zefr.com. View source version on businesswire.com: http://www.businesswire.com/news/home/20150901005387/en/ |
