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iPhone Remains the Leading Global Email Engagement Platform as we Celebrate the 33rd Anniversary of EmailBOULDER, Colo., Aug. 27, 2015 /PRNewswire/ -- SendGrid, the leading email delivery platform for email that matters, today revealed the results of a study on global email engagement. In conjunction with the 33rd anniversary of the invention of email, the data was collected over two 10-day periods in 2014 and 2015 respectively, with a data set spanning more than 10 billion emails sent. The findings include:
According to a report by Vision Mobile, the global app economy is projected to grow to $143 billion by 2016. App developers, CMOs and SMB owners will continue to leverage email as the number one customer engagement tool to drive adoption and retention. SendGrid continues to see a rapid growth in email usage and is now sending more than 20 billion emails per month for an expaning base of customers which includes CBS Interactive, Taco Bell, Spotify and Airbnb. "Email remains the standard for online B2B and B2C communication, despite the rise in over-the-top (OTT) messaging and social media platforms," said Aaron Beach, senior data scientist, SendGrid. "Email is the world's number one engagement tool and is still the most cost-effective way for companies to interact with their customers." Most brands engage customers by sending marketing and transactional emails, which include receipts, password resets, notifications, social alerts and promotions. SendGrid additionally analyzed 5 million unique subject headers in nearly 18 million emails. The study provides marketers with insights on how to better tailor their campaigns to drive stronger email engagement through opens and clicks. The key findings revealed:
The growth of email usage over mobile devices will compel brands to adopt a more sophisticated email marketing strategy in order to spur customer engagement and find innovative ways to improve customer experience as well as drive business success. There is a growing need for new email marketing platforms to allow for effective use of email optimization to help organizations send mail that is both wanted, appreciated, and even anticipated. About SendGrid SendGrid is the leading email delivery platform for email that matters. SendGrid's proven, cloud-based email platform successfully delivers over 20B customer engagement emails each month for Internet and mobile-based customers like Airbnb, Pandora, Hubspot, Spotify, Uber and FourSquare as well as more traditional enterprises like Walmart, Intuit and Costco. For more information, visit www.sendgrid.com. Media Contact: David Friedman
Video - https://www.youtube.com/watch?v=2yTNJhOZqYM To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/iphone-remains-the-leading-global-email-engagement-platform-as-we-celebrate-the-33rd-anniversary-of-email-300134053.html SOURCE SendGrid |