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LG Electronics Expands OLED TV Category in U.S. With New Flat OLED 4K TVsENGLEWOOD CLIFFS, N.J., Aug. 25, 2015 /PRNewswire/ -- LG Electronics USA today announced pricing and availability for the latest addition to its OLED family of televisions – the EF9500 flat OLED 4K TV series – scheduled to begin arriving at retailers nationwide in September. The EF9500 series represents the world's first flat 4K Ultra HD resolution OLED TV displays. The introduction of the EF9500 OLED 4K TV series marks a significant milestone in the expansion of the LG OLED TV portfolio, tripling the number of models in less than a year. The new series introduces flat-screen models to LG's OLED line up, which also includes the EG9600 and EG9700 series of Curved OLED 4K TVs and its EC9300 Full HD Curved OLED TV model. LG now offers OLED TVs in 55-, 65-, and 77-inch class sizes, both curved and flat configurations, and 1080p and 4K resolutions. "OLED TV is not just a new TV – it's an entirely new category of television that delivers what experts and consumers alike are hailing as the best picture ever," said William Cho, President and CEO, LG Electronics USA. "The introduction of LG's new flat OLED 4K TVs offers consumers more choices of OLED TVs at more competitive pricing and makes the definitive statement that OLED is here to stay." With OLED's revolutionary technology, consumers can enjoy awe-inspiring picture with perfect blacks and incredible color, even from wide viewing angles unlike any LCD/LED TV can deliver. Blacks rendered by LG's OLED TV are up to 200 times deeper than those of an LCD panel, creating an infinite contrast ratio and bringing colors to life like never before possible. Advanced Content Delivery – Including High Dynamic Range (HDR) LG's OLED TV lineup features its webOS Smart TV platform designed to make finding and switching between content options – including broadcast TV, streaming services and external devices – simple and fast. LG's updated webOS 2.0 platform for 2015 models features an enhanced user interface, reduces boot time and allows users to personalize LaunchBar menus to make it easier than ever for users to access their favorite content. LG's webOS Smart TV platform launches apps quickly and seamlessly so users can view their desired content faster. It features simple switching to let users quickly shift to any content they'd like, as well as simple discovery to help find new sources of entertainment from 4K partners* such as Amazon Instant Video, Netflix, and YouTube, and many more Full HD options.** More Mainstream Price Points "There are so many great options available already – flat or curved, full HD or Ultra HD – and we're excited to see customers experience these new OLED TVs," said Luke Motschenbacher, Best Buy's Director of TVs. LG's 2015 OLED 4K TVs combine the intense detail of 4K Ultra HD and the superior contrast and rich, accurate color that OLED provides, displaying the ultimate in picture quality. For impressive sound, LG's 2015 OLED 4K TVs feature premium built-in speaker systems designed by harman/kardon® to deliver a completely captivating audio and video experience. LG has also taken its state-of the art screen technology and transformed it into a work of art with its Art Slim design philosophy, making OLED a complement to any interior décor as the TVs boast an amazingly slim depth at only a few millimeters and a stylish, frameless design. Series, models and suggested pricing for LG's full line up of OLED TVs include:
For more information regarding LG's 2015 OLED TV lineup, including the EF9500, please visit www.lg.com/us/experience-tvs/oled-tv, and to follow the conversation online check out #OLEDisHere. *4K/UHD content delivery standards still being developed. **Wireless Internet connection & certain subscriptions required and sold separately. Agreement to smart TV terms and conditions required to use certain smart features. Content and services vary by product and are subject to change without notice. WebOS does not support Flash. In order to stream 4K content you will need a high speed internet plan capable of receiving 20Mb per second of data. About LG Electronics USA
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