[August 25, 2015]

WizRocket Expands Executive Team, Adds Marketing Talent to Its Ranks

Following a successful round of funding earlier this month, WizRocket Inc., a real-time analytics and mobile engagement platform, announced today the hire of Malcolm Friedberg to its executive team. Malcolm will serve as WizRocket's Chief Marketing Officer/Head of Customer Acquisition, overseeing global marketing and all customer acquisition for the company.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150825005375/en/

Malcolm Friedberg, WizRocket CMO (Photo: Business Wire)

A seasoned marketing executive, Friedberg has worked in the large enterprise and SaaS (News - Alert) industries. Previously, he was the Founder and CEO of MiDash Marketing Intelligence Platform, a big data analytics solution that helped companies tracktheir buyer's journey. Prior to that he built a leading demand generation agency, Left Brain DGA, with clients including Dell, Lenovo, Intel (News - Alert) and other technology companies. The agency helped Lenovo win a Markie Award and was recognized as #561 on the Inc. 5,000's Fastest Growing companies in 2013.

"We're thrilled to have Malcolm join the team to lead our marketing and customer acquisition efforts. His background in tech, marketing and entrepreneurship will enable him to help us establish WizRocket as a leader in our industry," said Sunil Thomas, CEO of WizRocket. "In 2009, worldwide mobile app downloads amounted to approximately 2.52 billion, and are expected to reach 268.69 billion in 2017. The mobile app industry is booming, and a strong marketing program will be required for us to capitalize on the evolution of mobile."

WizRocket's technology gives marketers and developers the next generation of mobile app functionality by providing access to in-depth analytics, advanced customer segmentation tools, and its naked API.

For more information about WizRocket or its services please visit http://www.wizrocket.com.

About WizRocket

WizRocket is a next generation mobile engagement platform that enables marketers and developers to tap into new audiences and better engage existing users through built-in prescriptive intelligence, and a flexible server-side API. The company, currently in private-beta, has more than 500 global customers in e-commerce, publishing, ticketing and other mobile app types. It has offices in Mumbai and Silicon Valley. For more information, visit http://www.wizrocket.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150825005375/en/

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