TMCnet News
Rentrak Teams up with MovieTickets.comPORTLAND, Ore., Aug. 20, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it has partnered with MovieTickets.com, the largest provider of advance movie ticketing, representing 28,000 screens, to co-develop products that unlock a suite of marketing, planning and ROI measurement tools for the movie and television industries. Rentrak will link its merged TV viewing and box office sales ticket information with MovieTickets.com's individual-level ticket purchasing information, in a privacy compliant way, to help studios and TV programmers better target television advertising and interpret the effectiveness of their ad campaigns. Together, Rentrak and MovieTickets.com information creates a powerful suite of products that will connect the ecosystem of television viewers and moviegoers. The products will include a combination of movie data and demographic household information that will allow film distributors, theater owners, movie studios, advertising agencies, MPVD operators and television programmers to more precisely target audiences. "As MovieTickets.com continues to build out and focus on research initiatives, Rentrak is a perfect fit for us," said Joel Cohen, MovieTickets.com chief executive officer. "We're combining our strengths to deliver authoritative solutions that will contribute to an improved media planning process." "Rentrak is delighted to partner with MovieTickets.com to launch technology that combines our expertise with theirs," said Rentrak Chief Executive Officer and Vice Chairman Bill Livek. "This partnership combines two of Rentrak's areas of expertise: Movies and Television. Cmbined with our other analytics, these products further strengthen our ability to help the movie and television industries." About Rentrak About MovieTickets.com RENTB Contact for Rentrak: Logo - http://photos.prnewswire.com/prnh/20130114/LA42144LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/rentrak-teams-up-with-movieticketscom-300130980.html SOURCE Rentrak |