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IMS Internet Media Services and Electronic Arts Collaborate to Help Brands Play-to-Win in Latin AmericaMIAMI, Aug. 19, 2015 /PRNewswire/ -- IMS Internet Media Services (IMS) and Electronic Arts (EA) today announced a collaboration to help brands play-to-win in Latin America. IMS, the leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into Latin America, will represent dynamic advertising inventory within EA games directed to end users in Latin America, with an early focus in Mexico and Brazil. EA is one of the leading entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. With games such as EA SPORTS™ FIFA, Real Racing™ 3 and Plants vs. Zombies™, EA engages with millions of monthly active users in Latin America alone. Across Latin America, game apps are the most popular downloaded mobile content, leading music and videos. "With mobile gaming experiencing CAGR of 45% for 2014-2018, in what is quickly becoming one of the most mobile centric markets in the world, Latin America is a burgeoning gaming market," said Gaston Taratuta, CEO and Founder of IMS. "We look forward to connecting brands with players, and providing value to the whole ecosystem through innovative advertising techniques that re-engage gamers as they are served." Latin America represents "Video ads in EA games have a 2.5 times higher ad recall than television, making it a powerful place for brands to connect with their consumers," said Dave Madden, Senior Vice President, Global Media Solutions of EA. "We look forward to working with IMS to help brands bring value to this highly engaged audience in Latin America." In a ten year career in digital marketing, IMS has partnered with platforms and brands from all over the globe to bring innovative advertisement tools to local brands. EA SPORTS, Real Racing and Plants vs. Zombies are trademarks of Electronic Arts Inc. FIFA is the property of its respective owner and used with permission. About IMS Leslie Green I Bulleit Group I [email protected] I 415-742-1894 I www.bulleitgroup.com Logo - http://photos.prnewswire.com/prnh/20150817/259320 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ims-internet-media-services-and-electronic-arts-collaborate-to-help-brands-play-to-win-in-latin-america-300130110.html SOURCE IMS; Electronic Arts |