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Empirix IntelliSight Selected as Customer Experience Solution for O2's Self-Optimizing Intelligent NetworkEmpirix (News - Alert) is pleased to announce that the Empirix IntelliSight solution has been selected by telecommunications firm O2 to deliver actionable information that will empower its new intelligent network. The Empirix IntelliSight platform is optimized for customer experience, network, and application performance management and enhances strategic business decision making by enabling communication service providers to gather the intelligence necessary to reduce churn and streamline operations. O2 (News - Alert) is using Empirix IntelliSight in the implementation of its new Self-Optimizing Intelligent Network. The first of its kind in the United Kingdom, this new network will learn from and analyze the experiences and behaviors of 24 million O2 customers while redirecting signals in real time, rendering it the smartest mobile network in the United Kingdom. "Empirix is proud to be an integral part of O2's intelligent network environment," said John D'Anna (News - Alert), Empirix Chief Executive Officer. "The ability to access detailed information regarding quality of experience will be critical for modern, intelligent communication networks. Our IntelliSight platform will enable O2 to transform massive volumes of mobile traffic data into the knowledge and wisdom required to optimize its customers' experiences." After extensive evaluation, Empirix was selected to provide both traffic collection probes and the IntelliSight analytics platform for O2's new intelligent network. O2 recognized the value of a single family, high capacity (40 Gbps) probe solution capable of growing with its business and streamlining troubleshooting through comprehensive network monitoring, but was ultimately sold on the platform's ability to generate detailed customer insights. Derek McManus, Chief Operating Officer at O2 said: "We believe passionately that our network should be built, driven and optimized around customer insight. Empirix IntelliSight is a great addition to our insight toolkit, and will enable us not only o have better conversations with our customers but also to use their experiences to improve our network on an ongoing basis." The Empirix IntelliSight solutions generate real-time dashboards and custom reports, providing O2's customer service and product development teams with the information they need to improve the customer experience. About Empirix Empirix is the recognized leader in end-to-end network performance visibility with the unique ability to analyze customer behaviors by application in real time. Empirix helps service providers, mobile operators, contact centers and businesses optimize processes to reduce operational costs, maximize customer retention and grow top-line revenue. Through Testing, Monitoring and Intelligent Analytics, Empirix helps companies around the world realize the full value of their technology investments to provide a higher quality of service to their customers. Empirix was acquired in 2013 by private equity firm Thoma Bravo as the first step in an aggressive strategy to take advantage of growth opportunities in the network services industry. The company is creating a comprehensive portfolio of end-to-end network service assurance solutions that will offer customers an integrated performance management solution in an otherwise fragmented market. Learn more at http://www.empirix.com, Empirically Speaking or follow us on Twitter. Empirix is a trademark of Empirix Inc. in the United States and other countries. About O2 O2 is the commercial brand of Telefónica (News - Alert) UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider according to Ofcom. With over 24 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating O2 Wifi and owning half of Tesco Mobile. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and the England rugby team. Read more about O2 at www.o2.co.uk/news. Telefónica UK Limited is registered in England and Wales. Registration number: 1743099. Its registered office is at: 260 Bath Road, Slough, Berkshire, SL1 4DX, United Kingdom.
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