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Vdopia Quarterly Growth Of Mobile Video Advertising Outpaces Market By More Than DoubleFREMONT, Calif., Aug. 17, 2015 /PRNewswire/ -- Vdopia, a global leader in mobile video advertising, today released its Q2 2015 Vdopia Mobile Insights (VMI) report, showing a 172% increase in ad spend from Q1 2015 to Q2 2015, on its programmatic mobile video platform, Chocolate. While the overall mobile video advertising market is growing rapidly, by comparison, the annual mobile ad spend, from 2014 to 2015, grew 79%.1
According to eMarketer, "in the US, spending on mobile video advertising will grow more than 70% to reach $2.62 billion in 2015—over one-third of the estimated $7.77 billion to be spent on digital video ads."2 Other notable data points from Vdopia's Q2 VMI include:
"With Magna Global estimating that mobile video ad spend will increase 507% in the next four years3, we're certainly very bullish about our space," said Saurabh Bhatia, CEO, Vdopia. "We happen to be one of the leaders of the segment of the digital advertising market that is seeing the best growth – mobile video, and specifically programmatic." Vdopia currently has 255 million unique mobile user (globally) and nearly 10,000 mobile sites and apps in its network. About Vdopia Media Contact Logo: http://photos.prnewswire.com/prnh/20150814/258653LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/vdopia-quarterly-growth-of-mobile-video-advertising-outpaces-market-by-more-than-double-300129002.html SOURCE Vdopia |