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RetailMeNot, Inc. Releases "The State of Mobile Apps for Retailers" Study Showing How the Mobile Mind Shift Is Changing Retailers' Mobile StrategiesAUSTIN, Texas, Aug. 12, 2015 /PRNewswire/ -- RetailMeNot, Inc. (NASDAQ:SALE), the operator of the world's largest marketplace for digital offers, released today the findings of an August 2015 study it commissioned from Forrester Consulting that looks at how smartphones and apps are changing the retail landscape and how retailers should respond to engage shoppers. The findings of the study are based on consumer surveys and retailer interviews. One major insight the study provides is that while today's consumers overwhelmingly prefer to access the Internet on their mobile devices, only 30% use retailer applications to purchase products. This mobile revolution in retail is not lost on marketers. Retailers increasingly understand the importance of engaging with shoppers in these mobile moments. However, retailers struggle to get consumers to download and use their apps. In fact, 60% of consumers have two or fewer retailer apps on their phones, and 21% have none. "Retailers' mobile strategies needs to encompass more than just their app and website—they must also reach extended mobile audiences engaged in the shopping or browsing process," said Michael Jones, senior vice president, retailer and brand solutions, RetailMeNot, Inc. "I believe that this study conducted by Forrester Consulting clearly shows that retailers who involve partners like RetailMeNot, that already own and can share consumers' mobile moments, are on a pathway towards success." Get the full study here: http://www.retailmenot.com/corp/whitepaper/forrester "This new Forrester study focuses on mobile as the most important touch point for retailers to win, serve and retain customers," added Jones. "Whether consumers are shopping in-store, online or while time shifting on their smart phone or tablet device, retailers' mobile experiences must meet consumer expectations." Smartphones Are Quickly Becoming The First Screen For Consumers—Even In Retail
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Retailers Must Do More To Reach Customers Beyond Having A Great App Retailers can extend their mobile reach through partnerships with the applications customers use most often, helping the retailer to "borrow" mobile moments. Partners like RetailMeNot can act as additional channels for retailers to market to customers, and for new customers to discover retailers. Furthermore, promotional partners with large mobile audiences and active users can provide retailers with an invaluable source of data, context and insights that retailers need to provide customers with personalized, superior shopping experience. Access the full study: http://www.retailmenot.com/corp/whitepaper/forrester This study will be discussed in a 2016 SXSW panel that includes guest speakers from Forrester Research, Mobile Marketer and RetailMeNot. Please vote for the session here: http://panelpicker.sxsw.com/vote/53658 For more information on this study, and other available research and case studies from RetailMeNot, please visit: http://www.retailmenot.com/corp/resources About RetailMeNot, Inc. Be sure to "like" RetailMeNot, Inc. on Facebook and follow the company via Twitter @retailmenotinc. Media Contacts: Brian Hoyt Michelle Skupin Photo - http://photos.prnewswire.com/prnh/20130626/DA38415LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/retailmenot-inc-releases-the-state-of-mobile-apps-for-retailers-study-showing-how-the-mobile-mind-shift-is-changing-retailers-mobile-strategies-300127260.html SOURCE RetailMeNot, Inc. |