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Evergage Recommend Adds New Recommendation Capabilities into Industry's Most Complete Personalization PlatformSOMERVILLE, Mass., Aug. 11, 2015 /PRNewswire/ -- Evergage, the leading provider of real-time personalization, today unveiled Evergage Recommend, the first integrated recommendation system that is a native part of a full testing, targeting and personalization solution. This new offering builds on the foundational real-time personalization capabilities of the Evergage Platform, incorporating dynamic suggestions of pertinent products or pieces of content that will resonate with individual visitors. Leveraging deep behavioral analytics and insights, Evergage Recommend delivers these suggestions based on visitors' expressed or implied preferences, as well as the aggregated browsing and past purchase behaviors of other visitors. This enables marketers to more completely act upon customer intent and respond with the most relevant recommendations, improving customer experiences and increasing conversions. Unlike standard point-solution recommendation engines, Evergage Recommend gives marketers greater flexibility and control with the ability to utilize pre-built algorithms, build their own from scratch, or customize pre-built formulas by defining various parameters. Once created, recommendations can be deployed anywhere within a website by a marketer, not just placed in fixed positions. "We strive to offer the most robust real-time personalization platform available today. A natural extension of that, Evergage Recommend was designed to work across industries and verticals – from the more obvious adopters such as retailers, to travel, financial services and publishing companies," said Karl Wirth, co-founder and CEO, Evergage. "This is an exciting new offering for our customers, and we're thrilled to provide a tightly integrated platform for making relevant recommendations that are uniquely tailored to each individual's experience." Evergage users are familiar with the company's deep analytics, easy campaign creation, robust targeting, A/B and multvariate testing, and attribution capabilities. But now, the company is innovating in recommendations. To date, standard recommendation solutions have continued to operate in a silo, cut off from testing, segmentation, customer data and analytics. Evergage Recommend bridges this gap in five key ways:
"With Evergage Recommend, our Merchandising team can introduce relevant product recommendations with minimal effort," said Paul Kisicki, director of merchandising, Zumiez, provider of clothing, footwear and accessories for active skate and snow lifestyles. "And because we're able to control and preview the algorithms driving recommendations, we're much more confident in what's being presented to shoppers based on their unique interests and preferences. Most importantly, the results have been validated by the measurable increase in sales of recommended products." For more details on Evergage Recommend and how the combined power of real-time recommendations and personalization can improve digital customer interactions, please visit: http://www.evergage.com/products/recommend/. About Evergage Media Contact: Logo - http://photos.prnewswire.com/prnh/20150513/215939LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/evergage-recommend-adds-new-recommendation-capabilities-into-industrys-most-complete-personalization-platform-300126548.html SOURCE Evergage |