Saudi Arabia CRM Software Market Forecast and Opportunities, 2020

LONDON, Aug. 5, 2015 /PRNewswire/ -- Saudi Arabia CRM software market is exhibiting significant growth. CRM software is used for various applications like customer service, marketing, and sales, to help businesses manage customer data. To enhance customer experience, enterprises are coming up with solutions such as middleware and management solutions. Organizations are also migrating towards the use of CRM for marketing, and over the next five years, more companies are expected to realize the potential of social marketing. With increasing investment in SMEs, the demand for enterprise software in the country is expected to grow. Other drivers for the market include increasing need for real-time customer engagement and rising use of social media platforms. CRM software is being deployed across various sectors such as government, banking, and IT & telecom, among others. Major players in the market are Salesforce, Microsoft, Sage Software, SugarCRM, and Oracle.

According to "Saudi Arabia CRM Software Market Forecast & Opportunities, 2020", CRM software market in Saudi Arabia is projected to surpass USD146 million by 2020. CRM offers advantages such as providing the best customer experience, along with convenience in accessing information and documents as and when required. Social CRM in the country is currently growing at a fast pace, as it enables use of social media for marketing. Social media platforms provide a wide range of data to gain better understanding of the audience and generating leads. Consequently, riing popularity of social media is compelling companies to invest in upgraded CRM products with collaboration of internal and external database to gain customer intelligence. In addition to rising popularity of social CRM, increasing IT spending by the government, and growth of enterprises are anticipated to drive the market during the forecast period. "Saudi CRM Software Market Forecast & Opportunities, 2020" discusses the following aspects of CRM software market in Saudi Arabia:

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