[July 28, 2015] |
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Yottaa Introduces Several Innovative Enhancements to Its Adaptive CDN Platform
Yottaa,
the leading Adaptive CDN platform for optimizing user experience on web
and mobile applications, today announced several enhancements across its
platform that will enable customers to provide their end users with
faster, more personalized and more secure web and mobile engagements.
Yottaa's purpose-built, cloud-native Adaptive
CDN platform dynamically adapts to changing network, application,
and end user conditions to maximize user experience and profitability.
Using a combination of a profile-based rules engine, real-time
application transformation, feedback loop with machine learning, and
ZERO code change, Yottaa enables businesses to optimize end user
experience in real-time to drive business impact for their online and
mobile applications. With its latest release, Yottaa offers the
following platform, delivery, acceleration, security, and analytics
enhancements.
PLATFORM Yottaa's ContextIntelligenceTM
platform adapts to variations in infrastructure, application, and end
user conditions, tailoring delivery, acceleration, and security to
changing real-world conditions. In its latest release Yottaa has
deployed several enhancements to ContextIntelligence that enable online
brands to:
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Enable contextually-relevant optimizations, including content
delivery, acceleration, and security
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Target (News - Alert) customers specifically based on real-time geolocation data
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Orchestrate the execution and rendering of 3rd party and
personalized content to enrich user experiences without compromising
on performance
The product enhancements include:
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Modularizing the ContextAgentTM
javascript library used to create a feedback loop between the user, an
application, and Yottaa's platform. This modular architecture affords
additional manageability and control to vary delivery, acceleration,
and targeting optimizations
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Adding real-time geo-targeting data
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Controlling even more of the 3rd party distributed assets
by adding the ability to sequence document write requests, typically
implemented by advertising, trust & security, and personalization
javascripts
DELIVERY Yottaa's AdaptiveCDNTM uses a federated
architecture to leverage optimal global infrastructure based on content,
geography, and end user context, requiring a fraction ofthe
infrastructure required by legacy CDNs while accelerating applications
40% or more beyond DSA or ADNs. In the first half of 2015, Yottaa
enhanced its patented delivery and load balancing software to enable 3x
growth in network capacity without deploying additional points of
presence (PoPs).
ACCELERATION Yottaa's patented acceleration technologies
were enhanced to further accelerate entire web and mobile applications
by:
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Enabling deep linking and other programs to ensure every page,
regardless of complexity or personalization, loads instantly
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Eliminating the need to compromise on performance or engagement so
business users can focus on core differentiation, customer
acquisition, and customer retention
To achieve these benefits, Yottaa's InstantONTM
technology has been enhanced to allow any web page, no matter how much
dynamic or personalized content is included from any source, to be
optimized, cached, and delivered to users instantly. In addition,
Yottaa's AppSequencingTM
technology has been extended to control the entire document object model
(DOM) and manage interactions between the browser and distributed web
infrastructure to orchestrate and sequence how any asset is delivered,
as well as when, how and in response to which conditions it is presented
to the user.
SECURITY In its latest release, Yottaa introduced
improvements to ContextSAFETM,
the company's integrated edge security solution that:
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Protects infrastructure and users from attacks
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Ensures personally identifiable information is afforded the ultimate
online security
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Guarantees 100% uptime, availability, and performance by mitigating
the impact of malicious traffic including DDoS attacks
With the latest enhancements to the Yottaa platform, layered security
features now include:
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In-line, edge protection with Origin Shield
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Block and throttle by Geo, CIDR & IP
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Real-time evaluation against WAF rules
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The ability to intelligently serve validated & cached content
ANALYTICS Finally, Yottaa enhanced its ImpactAnalyticsTM
solution to add real-time insight into application and user traffic,
with notifications and in-line actions to ensure maximum end user
experience and profitability. With ImpactAnalytics enterprises can:
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Gain an end-to-end view of visitor behavior and demographics
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Immediately understand how the infrastructure, application, and
browser are responding to user actions
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Take in-line action to tailor the delivery, acceleration, and security
of the application using in-app controls or one of Yottaa's REST API
endpoints
The new real-time log and traffic data streaming analytics service
leverages popular big data parsing, aggregation, and reporting libraries
with proprietary technology to unify infrastructure, application, and
end user data. Moosejaw, an early adopter of ImpactAnalytics, is an
online and brick and mortar retailer specializing in outdoor recreation
apparel and gear for snowboarding, rock climbing, hiking, and camping.
According to Michael Moore, CIO of Moosejaw, "This feature really solves
one of the biggest problems with CDNs in general, which is the lack of
visibility. Yottaa has been excellent in customer services, but
sometimes we want to evaluate problems before raising an issue with
Yottaa and this features really allows us to do that."
New ImpactAnalytics features include:
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Delivery, HTTP, and real browser monitoring
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Integrated alerts, issues, notifications & in-line actions
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Real-time end user and traffic analytics
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Historical trend and fact analysis
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Log delivery service
"Yottaa was recently named "A Vendor to Watch" by industry research
analyst firm EMA (News - Alert) based on the sophistication and deep functionality of
our platform," said Bob Buffone, Founder and Chief Technology Officer of
Yottaa. "With the enhancements we are announcing today, Yottaa further
extends its leadership in the Adaptive CDN market with new innovations
across our entire platform. The end result is greater performance and
security for our customers and richer end user engagements for their
customers."
About Yottaa Yottaa provides an adaptive CDN solution
delivered as an application-centric cloud automation platform that
enables businesses to optimize end user experience in real-time to drive
business impact for their online and mobile applications. Yottaa's
patented ContextIntelligenceTM architecture allows businesses
to manage, optimize and secure end user experience in real time with
ZERO infrastructure or application changes. With on-boarding times as
low as 10 days using the Yottaa cloud service, customers have seen
dramatic improvements across key metrics such as Time to First Byte by
67%, Time to Display by 40%, Average Session Duration by 73% and
Conversion Rate by 20%. Visit www.yottaa.com
to learn about what Yottaa can do for you to drive business impact for
your online and mobile presence.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150728005625/en/
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