[July 28, 2015]

YP Introduces Better Way to Control Online Visibility, Listings and Reputation

YP?, a leading local marketing solutions provider, is introducing ypPresence? Starter, a new way for business owners to control the online presence and credibility of their business by sharing content where consumers are searching and helping them participate in conversations online, all from a central dashboard. Furthermore, this can be done on a computer or from the palm of your hand using the new YP for Business? app.

Consumers are using multiple sources of information to find detailed information about local businesses before making a decision or a purchase. They're searching websites, reading reviews and checking social media. At the same time, local business owners are struggling to know what information they should publish, where that information should be presented, and how they can scale it across multiple sites.

With ypPresence Starter, business owners can update their business profile page and share the content such as photos, hours of operation, and calls-to-action across the web. Key features include:

• Presence Dashboard: A central dashboard makes it easier for business owners to get insight into the online health of listing content, reviews, and social activity around their business. Accurate listings and consistent content provide positive signals to search engines, which can help increase online credibility.
• Online Content Enhancer: Business owners can get listed, create pages, and share the most important business information on top sites that account for 90% of internet traffic, including Google+, Yahoo Local, Yelp (News - Alert), Facebook, and YP, among others.
• Online Reputation Awareness: Business owners can monitor online reviews and social mentions in one location, saving the time and hassle of checking multiple sites. Positive reviews and mentions can influence visibility on the major search engines.

"At YP, we believe building a digital presence that etablishes a brand and increases visibility is critical to a successful marketing strategy," said Allison Checchi, Chief Marketing Officer at YP. "The buyer's journey is more complex than ever, and we work with local businesses to help solve that complexity wherever they are - in the office or on the go. We're excited with ypPresence Starter because it enables businesses to get found on the top sites consumers use."

The ability of YP customers to manage their online presence anytime, anywhere via the YP for Business app is an added feature of this offering. Using the app, customers can receive a notification every time their business is mentioned in a review, social media, or someplace else. The YP for Business app also helps track possible leads. YP customers can review missed calls and receive push notifications from their YP call tracking number and then create an action plan directly in the app.

The YP for Business app is free in the App Store and Google Play. For more information, visit marketingsolutions.yp.com.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP's flagship consumer brands include the popular YP? app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, May 2015). YP solutions include online presence, local search, display advertising, and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook (News - Alert): https://www.facebook.com/ypforbusiness and on Twitter (News - Alert): @ypforbusiness.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150728005404/en/

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