[July 22, 2015]

Iteris and Conservis Corp. Partner to Provide Decision Support Analytics for Farm Management

Iteris, Inc. (NYSE MKT: ITI), a leader in providing information solutions to the transportation and agriculture markets, has partnered with Conservis Corp., the industry leader in farm management software, to integrate Iteris' (News - Alert) ClearAg Visualization Components and Advisory Services into Conservis' next-generation farm management information system (FMIS) platform.

Conservis' FMIS platform manages more than $8 billion of farm assets at all stages of production, providing growers with real-time management such as planning, purchasing, planting, harvesting, and marketing control. Through this integration with Iteris, Conservis customers will also be able to access ClearAg's global weather, water, soil, and crop health advisory information through the embedded visualization components in Conservis' farm management dashboard.

"As a global provider of the most advanced FMIS services, Conservis has established itself as a leader in the farming industry," said Tom Blair, senior vice president, Performance Analytics at Iteris. "Together with ClearAg's patented weather, water, soil, and crop health advisory services, Conservis will provide a unique and powerful solution set that helps reduce operational costs and increase crop yields. The integration of ClearAg Visualization Components and APIs into Conservis' leading farm management software will also provide Conservis users access to ClearAg's new Harvest Advisory Services, which should help optimize important harvest operations, such as the determination of optimal harvest windows based upon crop moisture content and crop growth stages."

Conservis' FMIS platform provides some of North America's most progressive farmers with the insight needed to be more efficient business managers. Through its software, producers can integrate key functions of their business, aggregate the data produced by those functions, and utilize analytical tools to help make data-driven decisions, resulting in more tightly integrated and managed operations.

"We are committed to delivering the most powerful farm management solution in the market, and now with the integration of ClearAg's Visualization Components and Agronomic Advisory Services, we plan to offer an even greater analytical toolset to today's top growers," said Pat Christie, CEO of Conservis. "With harvesting season around the corner for many of our customers, Conservis users should promptly experience the value of this integration, especially with the patented technologies behind the ClearAg Harvest Advisory Services. We are confident our customers will find ClearAg to be a valuable addition to their farming operations."

ClearAg is a decision support application for precision farming built on Iteris' EMPower™ adaptive forecasting engine, an advanced learning plaform for agriculture. As new information becomes available, the ClearAg system adapts to provide the most accurate, location-based information available on a worldwide basis. ClearAg's patented technologies combine global, multi-sensor weather analyses, ensemble-based weather forecasting, customized soil modeling, and a staff of expert meteorologists to create what Iteris believes to be the most accurate, science-based environmental information available. ClearAg leverages Iteris' precision weather and global soil content with the power of agronomic models to help solve complex agricultural challenges.

Follow Iteris ClearAg on Facebook, Twitter, and YouTube to stay up-to-date on the firm's latest precision farming offerings.

About Conservis

Based in Minneapolis, Conservis is dedicated to changing the business of farming. The Company's cloud-based platform offers business-oriented farms service-centric software to track field activities, manage resources and make better decisions. Reports are easily shared with partners, landowners, funders and insurance companies. Conservis Corp. was founded in 2009 and serves farms across the US, Canada, Australia, and Russia. To learn more, please visit www.conserviscorp.com. You can also follow us on Twitter (@conserviscorp) and Facebook (News - Alert) at Conservis Corp. (612) 424-6058.

About Iteris, Inc.

Iteris, Inc. (NYSE MKT: ITI) is a leader in providing information solutions to the transportation and agriculture markets. We are focused on providing this information to practitioners in these markets to improve their effectiveness and efficiency. By combining our expertise, unique IP, and information infrastructure in a suite of products and services, Iteris offers a broad range of solutions to both domestic and international customers. The firm is headquartered in Santa Ana, California, with offices throughout the U.S. and in select locations internationally. For more information, please visit www.iteris.com or call 1-888-329-4483. Also visit us on Facebook, Twitter, and YouTube.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the anticipated results and benefits of the integration of ClearAg Visualization Components and Advisory Services with Conservis' FMIS platform, and our ability to accelerate Conservis' efforts to bring high value decision-support services to their growers. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to successfully integrate our ClearAg technologies into Conservis' tools and platform on a timely basis; the reliability of our ClearAg Visualization Components and Advisory Services; challenges in the development, roll-out and integration of our ClearAg solutions and the Conservis tools, as well as in software-based solutions generally; Conservis' dedication of resources and ability to achieve market acceptance for its own products; the potential impact of product and service offerings from competitors and other competitive pressures and such competitors' patent coverage and claims; the broad adoption of technology-based analytics in the agriculture market; and the impact of general economic, political and other conditions in the markets we address.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150722005511/en/

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