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NelsonHall Launches NEAT Vendor Evaluation & Assessment Tool for Marketing BPSNelsonHall, the leading global Business Process Services (BPS) and IT Services (ITS) analyst firm, has today launched a new tool to assist strategic sourcing managers in assessing vendor capability in Marketing BPS. This NelsonHall Vendor Evaluation & Assessment Tool (NEAT) is now available to NelsonHall clients and is also available for a period free-of-charge to buy-side organizations through NelsonHall and through its partners SIG and SSON. The tool shows how vendors are positioned overall, and within four distinct market segments (i.e. areas of focus designed to meet specific business requirements). These are End-to-End Marketing BPS Support, Campaign Management Execution, Digital Marketing Execution, and Marketing BPS Analytics. Vendors of Marketing BPS covered by this NEAT are Cognizant, Concentrix, Genpact, HCL Technologies, HGS, Infosys, Minacs, Tech Mahindra, transcosmos, Wipro (News - Alert), WNS, and Xerox Services. The NEAT tool for Marketing BPS is part of NelsonHall's "Speed-to-Source (News - Alert)" initiative. The tool sits at the front-end of the vendor screening process and consists of a two-axis model: assessing vendors against their "ability to deliver immediate benefit" to buy-side organizations and their "ability to deliver innovation in support of client-specific requirements". The NEAT evaluations are based on a combination of interviews with the vendors and their clients. The vendors are scored against a wide range of criteria, establishing a number of scenarios, each representing a different business situation or client business need. To add further value, the NEAT tool enables buy-side organizations to input their own weightings and tailor the Marketing BPS dataset to their specific requirements across ~ 30 individual vendor evaluation criteria. Using the interactive web-based tool, sourcing managers can configure the NEAT evaluations according to their own priorities and business requirements for service offerings, delivery capability, customer presence, benefits achieved, and other criteria. About NelsonHall: NelsonHall is the leading BPS and ITS research firm with analysts in the U.S., U.K., and Continental Europe. The company takes a global approach to analysis of vendors and outsourcing markets and is widely respected for the quality and depth of its research. In addition, with its "Speed-to-Source" initiative, NelsonHall is helping buy-side organizations significantly reduce the time and cost associated with BPS and ITS sourcing projects.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150721006128/en/ |
