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Sponsored Data: Mobile's Next Monetization ModelNEW YORK, July 2, 2015 /PRNewswire/ -- Introduction - Mobile operator revenues for mobile data significantly lag traffic volume growth. According to a recent McKinsey study http://bit.ly/1Cr8K5d while mobile data traffic has increased 40X from 2008 to 2013, the revenues associated with it have barely tripled. Can mobile operators sustain their current business models? So consumer demand for mobile data is big and getting bigger, but consumers may not be able to pay for much more, leaving mobile operators with a big problem. Mobile operators are going to have to deploy new business models, and Mark Beccue Consulting (MBC) believes the one that makes the most sense in many markets is sponsored data. Sponsored data is simply this – an entity other than the end user pays for some portion of the end user's mobile data use. MBC believes sponsored data is set for significant growth in 2015 and 2016 in the U.S. and several other key markets, with impact for a host of players, including, mobile and fixed line service providers, online retailers, search advertisers, media publishers and enterprises. This report will address the following: - Identify and detail key market drivers and barriers for sponsored data - Identify which markets will most likely launch sponsored data, why they will do so and when - Profile the key companies that will drive market change - Outline sponsored data business strategies, use cases and revenue models Read the full report: http://www.reportlinker.com/p02901638-summary/view-report.html About Reportlinker ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - instantly, in one place. http://www.reportlinker.com __________________________ Contact Clare: [email protected] US: (339)-368-6001 Intl: +1 339-368-6001 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sponsored-data-mobiles-next-monetization-model-300108459.html SOURCE Reportlinker |