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Research and Markets: Global LBS Market Report 2015-2019 - Increasing Use of LBS to Monitor Consumer BehaviourResearch and Markets (http://www.researchandmarkets.com/research/nwllfw/global_lbs_market) has announced the addition of the "Global LBS Market 2015-2019" report to their offering. The analysts forecast the global location-based services market to grow at a CAGR of 37.68% over the period 2014-2019. LBS use location-enabled devices to track the location of users within the range of a wireless network. This is done with the help of GIS and the Internet. Location-enabled mobile devices such as smartphones, tablets, PNDs; and location-enabled in-dash devices can search for places and routes; obtain traffic updates and real-time directions; provide information on current local events; find friends; assist in location-based advertising and shopping; enable location-based social networking and searches; and provide location-based entertainment and infotainment. LBS are used to determine the visitor pattern. The feature of check-ins allows the companies to ascertain where their consumers go on a regular basis and if they go to the respective stores after receiving ads in their smartphones. Based on this concept, in 2014 Google (News - Alert) introduced a feature called Visit Monitoring. This feature collects information about common places visited by the user in day-to-day life. In addition, devlopers are providing a feature that can recommend places and points of interest to the users depending on their frequently visited places. According to the report, social media are gaining popularity because of the advances in LBS. Social media platforms such as Facebook, Foursquare (News - Alert), and Twitter allow users to check in to a location and find out about that place. This feature is becoming popular among users because of various discounts offered by checking in at locations. For instance, Starbucks offers discount coupons to Foursquare users if they pass by a store. In addition, other apps such as Google Maps and Yelp (News - Alert) apps have made it easier for tourists to find and access a location. LBS are becoming important in an individual's life, and companies are undertaking R&D to come up with innovations in LBS and location-based media. Further, the report states that user privacy is a major challenge for this market and it has a severe impact on the usage pattern of LBS. The global location-based services market can be segmented into:
Key Vendors Key Topics Covered:
For more information visit http://www.researchandmarkets.com/research/nwllfw/global_lbs_market
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