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SheKnows Media Launches The Pitch Series for Women EntrepreneursSheKnows Media, a leading women's media company with 160 million social media fans and followers, today announced the launch of The Pitch, an original video series that offers women entrepreneurs a comprehensive program to help them share their message with the 80 million-plus users1 who visit the company's sites each month. SheKnows Media created The Pitch to help close the gap between the number of businesses owned by women versus men and accelerate the growth of women-owned enterprises across the country, which is increasing at a rate of 1.5 times the national average.2 Despite this growth, women entrepreneurs receive 80 percent less capital compared to their male counterparts.3 "The Pitch gives women with great ideas the resources, mentorship and audience they need to gain a greater piece of the $14 trillion market women represent4," said Samantha Skey, SheKnows Media's Chief Revenue & Marketing Officer. "It also provides Pitch participants valuable exposure, feedback and customer adoption, while allowing the SheKnows Media audience to be part of the crucial feedback loop that entrepreneurs need to hone their product offerings and business models." The Pitch will launch as an ongoing content channel, regularly debuting new videos that feature 30- to 60-second pitches by women entrepreneurs and activists. The Pitch participants, in consultation with the SheKnows Media team, fine-tune their Pitch, which is then professionally produced via the company's in-house video studio. The Pitches are promoted to SheKnows Media's vast audience, allowing users to comment, share and show their support using a series of custom emojis. The Pitch is open to women with non-profit and for-profit ideas alike. Ultimately, the goal is to build a pipeline of new businesses and non-profit organizations from within SheKnows Media's community of aspirational experts. "The Pitch is a virtuous cycle for women as it puts diverse entrepreneurs in front of a huge audience. It's been my support system as I launch my company," said Tanya Van Court, Chief Executive Officer of Sow, a company dedicated to helping young people pursue their dreams in ways that are both financially responsible and socially responsive. Van Court is among the original group of Pitch participants. Her 60-second pitch, along with those by the following group of female founders, can be found here on SheKnows.com:
The Pitch will be spotlighted next month at #BlogHer15: Experts Among Us, the world's largest celebration of women content creators, social media influencers, entrepreneurs, brand executives and industry luminaries. Hosted by SheKnows Media, #BlogHer15: Experts Among Us will take place July 16-18 in New York City. During the Morning Keynote on Saturday, July 18, SheKnows Media will hold a live Pitch session delivered by the following six hand-selected women entrepreneurs from the non-profit and for-profit sectors:
Each pitch will be critiqued by the following six judges, and the audience will have an opportunity to vote for their favorite participant:
#BlogHer15: Experts Among Us attendees will be able to create their own pitches in a custom Pitch booth at the conference. Go to http://blogherconferences.com to register for the event. To record your own Pitch at #BlogHer15: Experts Among Us, visit the SheKnows Media booth #2126. Click here to learn more about The Pitch and how to apply to become a participant. More information about SheKnows Media can be found at corporate.sheknows.com.
1 comScore (News - Alert), Media Metrix, Multiplatform Key Measures Report,
May 2015, U.S. About SheKnows Media SheKnows Media is the number-one women's lifestyle digital media company with more than 80 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, May 2015, U.S.) and nearly 188 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it's parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale. SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom. View source version on businesswire.com: http://www.businesswire.com/news/home/20150624005578/en/ |
