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Basics & Beyond Income Tax Seminars Announces All-New Website
[June 23, 2015]

Basics & Beyond Income Tax Seminars Announces All-New Website


Basics & Beyond Income Tax Seminars, a NASBA (News - Alert)-registered CPE sponsor and IRS-approved continuing education provider, is pleased to announce an all-new website featuring a streamlined interface and updated branding. Since 1993, Basics and Beyond has been chosen by thousands of tax professionals for its dedicated focus on the learner experience. This new website will further enhance that experience by presenting seminar information that's optimized for mobile browsing.

"More and more tax professionals are using smartphones, so it was vital that our new website could meet their mobile computing needs," said Basics & Beyond Chairman Jim Wieder. "Everything from the fonts to the domain name has been enhanced to better represent our continued evolution and growth, while keeping our customers' needs in mind."

One small but important change is the actual domain name. By leveraging the new www.cpehours.com address, the site will immediately resonate with new customers not yet familiar with Basics & Beyond. "Many past customers have bookmarked our website. Our previous address will now automatically re-direct while better reflecting our purpose to tax professionals searching for annual CPE Hours," said Ben Wieder, VP of Marketing.



The look and feel has also been updated, with a new color scheme and company logo. The 'plus' symbol in the new logo is meant to evoke mathematics, while the 'greater than' symbol is meant to evoke growth and learning.

"While our curriculum evolves with each passing year, our brand has remained a constant for a long time. We felt it was time to freshen the brand and improve the customer experience," said Jillian Nelson, Program Director.


In addition to cosmetic changes, the site introduces a new, streamlined registration system featuring secure data encryption. While students can still register via US Mail and phone, the enhanced online forms will make registration easier than ever.

Basics & Beyond, Inc. provides income tax seminars across 20 cities in six U.S. states. Typically featuring two presenters for each seminar, participants can earn up to 16 CPE Hours or 13.5 CLE Hours. The company is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. For more information please visit www.cpehours.com.


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