Global Toys and Games Industry

NEW YORK, June 18, 2015 /PRNewswire/ -- This report analyzes the worldwide markets for Toys and Games in US$ Million by the following Product Types: Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/Plush Toys, and Other Toys and Games. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 204 companies including many key and niche players such as -

Dream International Limited
Hasbro, Inc.
Integrity Toys, Inc.
JAKKS Pacific Inc.
K'NEX Brands, L.P



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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Games and Puzzles I-3
Infant and Preschool Toys I-4
Activity and Construction Toys I-4
Dolls and Action Figures I-4
Vehicle Toys and Ride-Ons I-4
Soft and Plush Toys I-5
Other Toys and Games I-5


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Toys and Games - Not Just "Playthings" II-1
Down the Time Lane II-1
Global Toys and Games Market Scenario II-1
Current and Future Analysis II-2
Interactive Toys Seizing Market Share at the Cost of
Traditional Toys and Games II-2
Demographics Determine Market Growth II-3
Seasonality in Toy Sales - The 'Christmas Factor' II-3
Dynamic Fashion Trends Make Demand Unpredictable II-4
Developed Markets Lead in Per Capita Spending II-4
Table 1: Average Per Kid Spending on Toys in Select Countries
(2014) (includes corresponding Graph/Chart) II-4
Competitive Scenario II-4
Increasing Number of Cross Industry Partnerships II-5
Problems Associated with Outsourcing of Production to Low Cost
Countries II-5
New Toy Design Ideas Come Mostly from Freelance Inventors II-6
Distribution Channel Analysis II-6
Mass Merchandisers Take the Lead II-6
Fragmented Retail Channels- Major Obstacle in Emerging Markets II-6
Online Channels Open New Avenues in Toys Sales II-7
Regulatory Scenario in Key Markets II-7
US II-7
European Union II-7
Japan II-8
Trade II-8
Safety and Environmental Protection Requirements - New
Challenges for Toy Exporters II-8

2. DRIVERS, TRENDS AND ISSUES II-9
Key Global Trends II-9
Innovation Propelling Growth II-9
Movies, Cartoons and Toys - A Profitable Equation II-9
Growth Trends in Emerging Markets II-10
Expanding Population Spells Opportunities for the Market II-10
Table 2: World Population by Geographic Region (2000-2050)
(in Millions) (includes corresponding Graph/Chart) II-11
Growing Middle Class Population & Rising Disposable Incomes
Promise Growth II-11
Table 3: Global Middle Class Population by Geographic
Region: Percentage Share Breakdown for 2010, 2020 & 2030
(includes corresponding Graph/Chart) II-12
Urbanization: A Mega Trend II-12
Table 4: Percentage of Urban Population in Select Countries
(2010 & 2050) (includes corresponding Graph/Chart) II-13
Toy Licensing Gains Prominence II-14
Impact of 3D Printing on Toy Companies II-14
Changing Concepts for Girls' Toys II-15
Outdoor and Sports Toys Attract Parents II-15
Toys as Collectibles - A Growing Trend II-15
Run Away Success of New Characters and Reality Television Shows II-15
The Retro Way II-16
Construction Craze II-16
Electronic and Intelligent Toys-Transforming Education II-16
Virtualization of Toys - A New Tech Driven Strategy II-17
Growing Preference for Advanced Toys Adversely Impacts Growth
Prospects II-17

3. SEGMENTAL ANALYSIS II-18
Games and Puzzles II-18
Traditional Games Continue to Interest Children in the Video
Game Era II-18
Move towards Digitization - A Challenge to Overcome II-18
Creators of Traditional Games Ally with Digital Game
Developers to Stay Relevant II-18
Manufacturers take Technology Infusion into Games to the Next
Level II-19
Market Trends II-19
Strategies in Board Games Change Gradually II-19
Growing Popularity of Business Board Games II-19
China's New Found Interest in Physical Board Games II-19
Physical Board Game Parlors Spring up across China II-20
Card Games on the 'Digital' Path Too II-20
Infant and Preschool Toys II-20
Table 5: World Toys Market for Baby, Infant and Pre-Schoolers
(2014): Percentage Breakdown of Value Sales by Age Group
(includes corresponding Graph/Chart) II-21
Factors Influencing Infant and Preschool Toy Demand II-21
Latin America and Asia-Pacific to Showcase Impressive Growth II-21
Activity and Construction Toys II-22
Construction Toys - It's a Boy Thing II-22
Leading Brands in the Market II-22
Leading Construction Toy Brands in the US: Brands Ranked on
the Basis of Distribution (% Shelf-Space Occupied) with
Major Retailers II-22
Dolls and Action Figures II-23
Dolls and Action Figures - A Leading Traditional Toy Segment II-23
Controversies and Growth go Hand-in-Hand in the Dolls Market II-23
Doll Manufacturers Diversify II-23
Dolls Increasingly Used as a Medium to Spread Social Awareness II-24
Life-Like Interactive Dolls - Capturing Fancy of All II-24
Barbie: Mattel's Trump Card II-24
Soft and Plush Toys II-25
Soft and Plush Toys Still Popular for Gifting Purposes II-25
Infant Plush Toys in Demand II-25
Winter Witnesses Highest Sales II-25
Popularity Grows for Soft Toy Replicas of Endangered Species II-26
Sports Mascots also Drive Growth II-26

4. PRODUCT OVERVIEW II-27
Toys II-27
Games and Puzzles II-27
Board Games II-27
The Inherent Features of Board Games II-28
Card Games II-28
'Puzzle' - A Definition II-29
Jigsaw Puzzles II-29
Word Puzzles II-29
Logic Puzzles II-29
Combination Puzzles II-29
Tiling Puzzles II-29
Picture Puzzles II-30
Transport Puzzles II-30
Tour Puzzles II-30
Infant and Preschool Toys and Games II-30
Cognitive Development in Infants II-30
Nurturing Cognitive Development through Toys and Play II-30
Age and Cognitive Connections II-31
What Toys do Infant and preschoolers Like to Play With? II-31
Safety, the Most Important Criteria II-31
Materials for Infant and Preschool Toys II-32
Ideas for New Toy Designs Come Mostly from Freelancers II-32
Health Risks from Unsafe Toys for Infants II-32
Infant and Preschool Toys II-33
Infant Mobiles II-33
Rattles II-34
Toy Pacifiers II-34
Toy Teethers II-35
Playgyms II-35
Infant Electronic Learning II-35
Bath Toys II-35
Musical Instruments II-35
Figures and Play Sets II-35
Talking and Sound Making Toys II-35
Kitchen, Food and Other Role Playing II-36
Activity/Construction Toys II-36
Construction Toys for Toddlers II-36
Foam Stacking Blocks II-36
Alphabet Blocks II-36
Select Products on the Market II-36
Lego Duplo II-36
Mega Bloks II-37
Preschool Construction Toys II-37
Select Products on the Market II-37
Bristle Blocks and Krinkles II-37
Wooden Building Blocks II-37
Gears II-37
Lincoln Logs II-37
Legos II-38
Dolls and Action Figures II-38
Dolls II-38
Nurturing Dolls and Accessories II-38
Fashion Dolls/Figures & Accessories II-38
Fashion Dolls/Figures II-38
Fashion Themed Clothes and Accessories II-39
Playset Themed Figurines and Accessories II-39
Doll Houses and Furniture II-39
Action Figures II-39
G.I. Joe Type II-40
All-Vinyl Figure II-40
Action Figure Accessories II-40
Vehicles/Ride-Ons II-40
Vehicle Toys II-40
Age-Appropriateness of Vehicle Toys II-40
12-18 Months II-40
19 Months - 2 Years II-41
2-3 Years II-41
4-8 Years II-41
9-12 Years II-41
Ride-Ons II-41
Types of Ride-Ons II-42
Pedal Ride-Ons II-42
Powered Ride-Ons II-42
Non-Pedal Ride-Ons II-42
Age-Appropriateness of Ride-on Toys II-43
12-18 Months II-43
19-23 Months II-43
2-3 Years II-43
4-5 Years II-43
6-8 Years II-43
9-12 Years II-43
Soft/Plush Toys II-44
Outer Covering of Soft and Plush Toys II-44
Materials Used for Stuffing Soft and Plush Toys II-44
Accessories II-44
Types of Soft Toys II-44
'The Teddy Bear' II-45
Other Toys and Games II-45
Crucial Factors in the Selection of Toys II-45
Toy Safety II-45
List of Standards and Regulations for Toy Safety in Select
Regions II-46

5. PRODUCT INNOVATIONS/INTRODUCTIONS II-47
Little Tikes Introduces New Toys for 2015 II-47
MGA Entertainment Unveils Hispanic Inspired Doll Collection II-47
Alex Brands® Unveils New Collections II-47
Alex Brands® Introduces New World of ZOOB® Line II-47
Ravensburger Unveils New Puzzle Collection for Adults II-47
Simba Toys Unveils Safiras Collection II-47
VTech Unveils New Learning Products for Children II-47
VTech Adds New Collections to its Friends and Animals, Go! Go!
Smart Wheels Lines II-47
VTech Unveils Flipsies™ Collection for Girls II-48
VTech Unveils Kidizoom II-48
K'NEX Unveils K-FORCE II-48
K'NEX Reveals New Collections II-48
Hasbro Unveils New Playskool Line II-48
Disney Unveils "LINE: Disney Tsum Tsum" II-48
LeapFrog Unveils LeapTV II-48
Sago Sago Introduces New Plush Toy Line Reflecting Sago Mini
Characters II-49
Sanrio Unveils New Lineup of Products II-49
Mattel Launches New Toy Lineup II-49
Nickelodeon Rolls Out Dual-Language Preschool Learning Toys
Inspired by Dora the Explorer II-49
Reeves Launches Partnership with Wow Toys® by Unveiling Two
Brand New Lines II-49
BioWare Rolls Out Dragon Age: Inquisition II-49
Hasbro Introduces Toy Box Tools II-49
K'NEX Introduces "LINCOLN LOGS® Play it Forward" Sweepstakes II-49
K'NEX Introduces New Additions II-50
K'NEX Launches New Additions of K'NEX® Building Sets Line II-50
K'NEX Rolls Out First Line of Titanfall™ Building Sets II-50
K'NEX Joins Hands with PopCap Games, Introduces First Line of
Plants vs. Zombies™ Building Sets II-50
K'NEX Rolls Out New Additions to Super Mario® Building Sets II-50
K'NEX Unveils 25 New Products II-50
Playmates Toys Unveils New Toy Line Based on the TMNT Movie II-50
Disney Launches Disney Infinity II-51
Angry Birds Go Gets Hasbro's Jenga and Telepods tie-ins II-51
Hasbro rolls out Star Wars Angry Birds Board Games II-51
Anki Unveils Anki Drive II-51
Hasbro Joins Hands with Marvel to Launch Mr. Potato Head Line II-51
Simba Toys Announces Plans to Add Stores II-51
JAKKS Launches miWorld Toy Line II-51
JAKKS Receives Manufacturing Rights for Nintendo Toy and
Costume Line II-51
K'NEX Launches 45 New Products II-52
K'NEX Rolls out New LINCOLN LOGS® Building Set II-52
K'NEX® Unveils K'NEXmen™ Mystery Figures II-52
Playmates Unveils New Ninja Products II-52

6. RECENT INDUSTRY ACTIVITY II-53
Ravensburger Acquires BRIO II-53
LEGO Group Partners with Warner Bros to Launch Lego® Building
Sets Inspired by Classic Animated Series Scooby-Doo™ II-53
Hasbro Calls on Transformers Fans for New Character Designs II-53
JAKKS Pacific Signs Licensing Agreement with Sony Pictures
Consumer Products and LAFIG for Smurf-Tastic Toys II-53
JAKKS Pacific Obtains Licensing Rights for Warcraft II-53
JAKKS Obtains Licensing Agreement for Halo from Microsoft Studios II-53
Hasbro Plans to Buy DreamWorks Animation II-53
Goliath Takes Over Pressman Toy II-54
Rocap Acquires Spiral Toys II-54
Starbreeze Takes Over Geminose II-54
Mattel Acquires MEGA Brands II-54
Asmodee Announces Merger Plans With Fantasy Flight II-54
P.S. XO Joins Hands with Seedling II-54
University Games Takes Over Briarpatch II-54
Propel Equity Acquires Assets of Summit Products II-54
Hasbro Inks Deal With Disney Hasbro II-55
3D Systems Co-Ventures with Hasbro II-55
Scientific Games Expands License Deals with Hasbro II-55
JAKKS Secures Licensing Deal with Microsoft Studios II-55
JAKKS Enters Into Joint Venture with Meisheng Culture II-55
Disguise Secures Licensing Agreement with DreamWorks Animation II-55
JAKKS Signs Agreement with SKECHERS II-55
JAKKS Inks Licensing Agreement with Nickelodeon II-55
Sanrio Joins Hands with Select Los Angeles Restaurants to
Launch Hello Kitty's Hungry Hunt II-56
Playmates Joins Hands with Nickelodeon to Expand Teenage
Mutant Ninja Turtles Toy Line II-56
Hasbro Acquires Majority Stake in Backflip Studios II-56
TCG Enters Into Strategic Partnership with Ganz II-56
JAKKS Manufactures "El Chavo" Toys Line II-56
JAKKS Signs Agreement with Lucasfilm II-56
DreamPlay Rolls Out Disney-Branded DreamPlay™ Products II-56

7. FOCUS ON SELECT PLAYERS II-57
Dream International Limited (Hong Kong) II-57
Hasbro, Inc. (US) II-57
Integrity Toys, Inc. (US) II-59
JAKKS Pacific Inc. (US) II-59
Kids II, Inc. (US) II-60
K'NEX Brands, L.P. (US) II-61
Konami Corporation (Japan) II-61
LeapFrog Enterprises, Inc. (US) II-62
LEGO Group (Denmark) II-62
Mattel, Inc. (US) II-63
Fisher-Price, Inc. (US) II-64
MEGA Brands, Inc. (Canada) II-65
MGA Entertainment, Inc. (US) II-65
NAMCO BANDAI Holdings Inc. (Japan) II-66
Playmates Toys, Inc. (US) II-66
Ravensburger AG (Germany) II-66
Sanrio Company Ltd. (Japan) II-67
Tarata Toys Ltd. (New Zealand) II-67
TOMY Company Ltd. (Japan) II-68
Toy Quest (US) II-68
VTech Holdings Limited (Hong Kong) II-68

8. GLOBAL MARKET PERSPECTIVE II-70
Table 6: World Recent Past, Current & Future Analysis for Toys
and Games by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East & Africa,
and Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) II-70

Table 7: World Historic Review for Toys and Games by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2013
(includes corresponding Graph/Chart) II-71

Table 8: World 14-Year Perspective for Toys and Games by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East & Africa, and Latin American Markets fr

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