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A2P SMS Market (Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services and Other Applications) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020NEW YORK, June 16, 2015 /PRNewswire/ -- Application-to-person (A2P) SMS is a service in which an SMS is sent from an application, especially a web application, to a mobile subscriber. SMS can also be sent from mobile subscribers to web applications as well, known as person-to-application (P2A) messaging. The common uses of A2P SMS are notifications, alerts, marketing messages and flight alerts. A2P SMS applications are widely used in banking and financial services institutions, tourism, ecommerce, healthcare, entertainment, and so on. A2P SMS is preferred over other content delivery mediums as it offers multiple advantages. The SMS can reach any network globally, it is centrally invoiced. The report provides company market share analysis of the various messaging platform providers and gateway providers. Key players have also been profiled on the basis of company overview, financial overview, business strategies, and recent developments in the A2P SMS market. Major messaging platform providers and gateway solutions providers profiled in this report include Syniverse Technologies, LLC, AMD Telecom S.A., FortyTwo Telecom AB, mBlox, Inc., Ogangi Corporation, Silverstreet BV, Tanla Solutions Ltd., Symsoft AB, Angkor Data Communications Group Co. Ltd., and Optimizer International Group, Inc. The applications considered within the scope of the report are - pushed interactive services, customer relationship management services, promotional campaigns and interactive services. Enhancement in end-user experience and provision of a secure and reliable operator channel are the basic factors responsible for growth of the A2P SMS market. SMS is one of the most attractive and easy to use forms of mobile communication as most users are familiar with it. Moreover, it is supported by all mobile handsets across all operating systems and mobile networks. A2P SMS market growth is driven by factors such as increase in mobile subscribers, growth in mobile payments and mobile banking, increasing mobile marketing activities, technological and product developments, and other macro-economic factors. However, the market still faces challenges from factors such as mobile messaging spam and IP based messaging which in turn results in decrease in profitability of telecom operators. However, with increase in transactional activities, facilities such as post transaction notifications and one-time password are expected to continue propelling the market growth in the long term. Read the full report: http://www.reportlinker.com/p02466846-summary/view-report.html About Reportlinker ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - instantly, in one place. http://www.reportlinker.com __________________________ To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/a2p-sms-market-pushed-content-services-customer-relationship-management-services-promotional-campaigns-interactive-services-and-other-applications---global-industry-analysis-size-share-growth-trends-and-forecast-2014---2-300100227.html SOURCE Reportlinker |