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rBeacon Solutions – Unlimited Potential for Retailers to Enhance Customer Shopping ExperienceBeacon technology has been gaining prominence in the retail sphere and the popularity has increased among the shoppers. Beacon is a micro-location-based technology device, which uses the Bluetooth for communicating with the beacon enabled devices. This innovative technology has shown enormous potential and has the ability to enhance customer engagement and shopping experience. Beacon technology enables quicker access and makes it convenient for the customers to find the products at the store. Customers can, also, obtain knowledge about the special offers or discounts that they are entitled to receive being a loyal shopper. This technology, also, provides the retailers with the data about their customers’ shopping preferences and they can, actually, keep track of the activity of their customers to provide better user experience. Beacons are a unique and essential tool in the world of retailing and marketing. rBeacon Mobile Solution from RapidValue, for iOS and Android device users, is an indoor proximity retail solution that enhances the customer’s experience for in-store retail and provides a wide range of features to facilitate continuous customer engagement, within the store. rBeacon Retail Solution empowers customers by providing a mobile application that provides contextual information to customers, with information to view product information, watch videos, receive coupons and other discounts in real-time, depending on where they are located in a particular store. With rBeacon, the customers receive In-Store coupons, based on the context awareness and the In-Store navigation assists the customers in finding the right products through the in-store map navigation. rBeacon’s proximity marketing helps in relevant promotion of the products, using geo-fencing. The product catalog videos, which the consumers can view, helps in conveying knowledge to them with regard to the new products, which are being launched in the market. Customers can stay up to date with the promotions and loyalty programs offered by retailers, with rBeacon Solution, especially during holiday seasons. Apart from the manifold benefits that are offered by rBeacon Solutions, additional facilities are, also, provided. Reminder notifications are being sent based on the location for store item pickup and easy checkout can be done through contactless payments, such as Apple Pay/Passbook and loyalty cards. “rBeacon solution has great potential for retailers, mainly with its ability to provide better shopping experience for their customers. The Smart Store helps to facilitate communication between the sales associates and assign task to them, based on the area of their expertise. Store Analytics are easily gathered and monitored, hence, customer behavioral pattern can be assessed. In-store traffic helps the retailers to learn about product effectiveness and store utilization.” says Dilip Chatulingath, Engagement Director, RapidValue Solutions The essential features of rBeacon mobile solution such as leveraging location services, enhancing customer interaction, providing real-time information, rewarding the customer and sufficient increase in the loyalty initiatives, makes it valuable for retailers. The amount of popularity it has been gaining is commendable and it is, surely, going to increase, in near future. As a community-building service, TMCnet allows user submitted content which is not always proofed by TMCnet editors. If you feel this entry is of inferior quality or wish to report it for some reason, please forward the URL to "webedit [AT] tmcnet [DOT] com" with your comments. |