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Global Mobile Ad Spending Market 2015-2019
[June 08, 2015]

Global Mobile Ad Spending Market 2015-2019


NEW YORK, June 8, 2015 /PRNewswire/ -- About Mobile Ad Spending
Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.
Technavio's analysts forecast the global mobile ad spending market to grow at a CAGR of 38.12% over the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the global mobile ad spending market for the period 2015-2019. To calculate the market size, the report considers the revenue generated through mobile search advertising and mobile display advertising such as banners, in-app, videos, and rich media. The report consolidates revenues generated from the following regions:
- Americas
- APAC
- EMEA
Technavio's report, the Global Mobile Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and APAC andEMEA; it also covers the global mobile ad spending market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.





Key Regions
- Americas
- APAC
- EMEA


Key Vendors
- Chartboost
- Flurry
- InMobi
- Millennial Media
- MoPub
- Pandora Media

Other Prominent Vendors
- Amobee
- Baidu
- Byyd
- Google
- HasOffers
- iAd
- Kiip
- Matomy Media
- Mobile Network
- MobPartner
- OfferPal Media
- Opera Mediaworks
- PubMatic
- RevMob
- Science

Market Driver
- Growing Adoption of Smartphones and Tablets
- For a full, detailed list, view our report

Market Challenge
- Privacy and Security Concerns
- For a full, detailed list, view our report

Market Trend
- Increase in Number of Mobile Apps Downloading
- For a full, detailed list, view our report

Key Questions Answered in this Report
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Read the full report: http://www.reportlinker.com/p01592838-summary/view-report.html

About Reportlinker
ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - instantly, in one place.

http://www.reportlinker.com


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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-mobile-ad-spending-market-2015-2019-300095929.html

SOURCE Reportlinker


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