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OZY Media Reveals Audience Momentum, Ad Pilot Results; Launches $1 Million Brand CampaignOZY, the first and favorite source for the Change Generation, today revealed impressive audience momentum, unparalleled ad engagement during its premium pilot program and a brand campaign investing more than $1 million in Web and mobile takeovers of The New York Times, The Guardian, The New Yorker, Slate and The Daily Beast, along with a full embrace of programmatic ads. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150602006660/en/ Carlos Watson, OZY co-founder and CEO (Photo: Business Wire) The rapid growth stems from the company's focus on the underserved Change Generation, says OZY co-founder and CEO Carlos Watson. "Media's customer base has changed. This Change Generation has shown up. And the people often running media shops don't see it; they aren't a part of it; they don't have a hunger to thrill them; and consequently what they bring to them isn't that compelling." The Change Generation is driven by purpose and inclines toward social action. Unlike generations defined solely by age demographics, the Change Generation spans three: including Millennials (now 20-35), GenX (now 36-51) and the upcoming GenZ (the upper reaches of which are now 19). The group totals some 400 million worldwide, with 40 million in the U.S. "This generation is educated and edgy; open, curious, ambitious and diverse; they covet the new and the next, and they drive innovation," adds Watson. "And we're here to thrill them. To make them feel like they have to come back. To be spectacular and truly different." Toward that end, the company produces six stories a day with a smart, flavorful, forward-looking approach. Experienced OZY journalists are stationed around the world to produce high-quality original reporting that is authentically global. Among recent highlights:
OZY's total audience is approaching 20 million thanks to content deals with USA Today, CNN, PBS, NPR (News - Alert), Huffington Post, Yahoo!, MSN and Die Welt. As OZY sails through its 18-month mark, it's seeing faster growth than Huffington Post or BuzzFeed did in their initial months. Strong Advertising Performance The company is seeing equally strong engagement with ads on OZY.com. In a recent pilot that measured the performance of custom ad types tailored to the OZY user experience, advertisers saw up to 5X the engagement as when those ads ran in other media. Premium advertisers participating included Andaz, The Boston Consulting Group, Burberry, Deutsche Bank, Emirates, John Varvatos, Lufthansa and VISA. Separately, the company shared details of an aggressive $1 million brand advertising campaign. Web and mobile takeovers of The New York Times, The Guardian, The New Yorker (also with a June 1 print ad), Slate and The Daily Beast run throughout this month alongside a robust programmatic buy. The creative also includes what the company believes is the first ad campaign dedicated to a publisher's daily email news digest - in this case, The Presidential Daily Brief - as well as an in-app campaign being run in support of the site's daily content with Feedly. The Presidential Daily Brief is designed to be ready wholly in email as a stand-alone editorial product, not simply serving as a click-through mechanism to the Web or mobile site. OZY Media believes More is Possible. Each day, OZY catches you up and vaults you ahead with substantive, stylish stories and experiences. Created by a diverse, world-class and authentically global team, OZY helps you see more, be more and do more. More than 10 million people turn to the OZY.com digital magazine each month, and more than 1.2 million subscribe to OZY emails and social feeds. Every morning, the Presidential Daily Brief deftly curates the most important and intriguing news within business, politics, pop culture and sports from the past 24 hours around the globe. The Daily Dose showcases the new and the next, focusing on eight smart stories spanning profiles of new people, emerging trends, provocative ideas and good sh*t. OZY's content is also showcased by world-class partners including CNN, Huffington Post, MSN, PBS, NPR, USA Today and Yahoo!. Distribution partners include Feedly and Nearpod. OZY is supported by forward-leaning investors including Laurene Powell Jobs, Axel Springer, GSV Capital, Ron Conway, David Drummond, Dan Rosensweig and Larry Sonsini. Join us at OZY.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150602006660/en/ |