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Leanplum Launches The First Mobile Lifecycle Marketing Solution Truly Designed For MarketersSAN FRANCISCO, June 2, 2015 /PRNewswire/ -- Leanplum (www.leanplum.com) today announced a new approach to mobile lifecycle marketing that allows marketers to create hyper-personalized messaging campaigns and optimize app user experience, all without requiring any coding or app store resubmissions. For the first time, utilizing a new Visual Event Manager, marketers can easily track events and use them to trigger messaging campaigns. Leanplum also now takes messaging personalization to a new level with the ability to include trigger-event information and not just attributes pulled from a user profile. A new Visual UI Editor makes it easy to A/B test app UI changes to drive conversions, ensuring marketers can optimize for all touch points along the customer journey. Photo - http://photos.prnewswire.com/prnh/20150602/220116 "With mobile lifecycle marketing you need to drive app engagement throughout the whole customer journey," said Momchil Kyurkchiev, CEO and co-founder of Leanplum. "It's great to be able to optimize a push notification to effectively re-engage users with your app, but it's even more powerful to also have the experience they arrive at be personalized and optimized." With today's announcement, Leanplum becomes the first platform to allow marketers to optimize the mobile journey end-to-end with no coding required, with a focus on: Deeper messaging personalization "We've been running a variety of mobile lifecycle marketing campaigns using Leanplum and it's been a great solution for us," said Andrew Laffoon, CEO and co-founder of Mixbook, "We recently A/B tested various push notifications to recover abandoned shopping carts and saw a 14% lift in overall conversions - impacting the customer experience as well as the bottom line, which was huge for us." Easier UI Optimization and Personalization "We have been using Leanplum to optimize both our messaging campaigns and app UI for our latest product, MileWiz." said Iliya Yordanov, founder and CEO of MoneyWiz, Europe's number one personal finance app. "Our Marketing team has had excellent results with our messaging campaigns, more than doubling seven-day retention. We also love the new Visual UI Editor, because we're able to quickly deploy UI changes, without impacting our developers or waiting for app store turnaround." About Leanplum. Media Contact: Vanessa Giacoppo To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/leanplum-launches-the-first-mobile-lifecycle-marketing-solution-truly-designed-for-marketers-300091258.html SOURCE Leanplum |