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Kat Graham Set To Appear in Latest Foster Grant Advertising CampaignFGX International, a leading eyewear designer and marketer, is launching a nationwide consumer ad campaign for its Foster Grant® brand featuring its new spokesperson, popular actress and musician Kat Graham. Kat joins iconic actress and author Brooke Shields as the latest celebrity featured in the brand's famous "Who's that behind those Foster Grants®" campaign, which will feature ads on national network cable television as well as a digital component, slated to begin airing on May 22, 2015. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150521005132/en/ 
Actress and musician Kat Graham behind the scenes of the new Foster Grant ad campaign. (Photo: Business Wire) "We are thrilled to be welcoming Kat Graham as a brand ambassador for Foster Grant." said Gina Lazaro, Executive Vice President and Chief Marketing Officer at FGX International. "She's an incredibly talented and beautiful musician and actress who's been a very active philanthropist. Her style has been widely acclaimed and resonates with our younger consumers. This partnership is a natural fit and will allow us to continually grow Foster Grant among newgenerations of consumers." Kat Graham is a musician and actress who currently stars in the popular TV series "The Vampire Diaries." She has also been internationally recognized for her involvement with multiple charitable organizations, including UNHCR, the UN Refugee Agency. "I am honored to be working with such a classic, iconic brand," said Graham. "There's a rich history behind Foster Grant and this campaign, and I am happy to be among such an amazing cast of Hollywood stars. I also have long admired Foster Grant's efforts to help so many people by donating eyewear across the world." The advertising campaign celebrates "The Many Shades of You," with the perfect Foster Grant style for every look and mood. The TV commercial, which begins May 22nd, was filmed in Los Angeles. The commercials will air on national network cable throughout the summer, and will also air online on select entertainment, fashion and health websites. Foster Grant is the number one selling brand of sunglasses in the United States, and has a long storied history of working with Hollywood's elite. Graham is the latest star tapped by the brand as a rising Hollywood star. The brand is credited with the birth of sunglasses in the United States, selling the first pair ever on the Atlantic City boardwalk in 1929. Since then, Foster Grant has continued to provide high-quality and fashionable eyewear for an affordable price. This year's 2015 Foster Grant Sunglasses collection features many different types of styles, including fashionable, trendy, classic and sporty to offer a stylish pair for anyone. About FGX International FGX International Inc. is a leading designer and marketer of non-prescription reading glasses and sunglasses with a portfolio of established, highly recognized eyewear brands including Foster Grant®, Sight Station®, Magnivision®, Gargoyles®, Ryders®, Anarchy®, Corinne McCormack®, Solar Shield® and Polar Eyes®. FGXI also holds licenses for brands such as Ironman®, Body Glove®, Disney (News - Alert)®, Field & Stream™, Dockers®, Reebok®, Nine West®, French Connection®, Karen Millen® and Panama Jack®. Based in Smithfield, Rhode Island, FGXI has approximately 550 full time employees. Additional offices are located in New York City; San Luis Obispo, CA (News - Alert); Vancouver, BC; Toronto; Milan; Manchester and Chessington, England; Mexico City; and Shenzhen, China. FGX International is a wholly-owned subsidiary of Essilor International, the world's leading ophthalmic optics company, whose mission is to improve lives by improving sight. View source version on businesswire.com: http://www.businesswire.com/news/home/20150521005132/en/ |
