TMCnet News
Research and Markets: Poor KPI selection will cause MNOs to lose ground in the Digital Perfect StormResearch and Markets (http://www.researchandmarkets.com/research/jwm98b/poor_kpi) has announced the addition of the "Poor KPI selection will cause MNOs to lose ground in the Digital Perfect Storm" report to their offering. Evidence suggests that most MNOs are still looking through the rear-view mirror and trying to navigate to the digital world of Telco 2.0 with metrics and indicators developed to manage growth in the era of voice. If this continues they are doomed to be sunk by the perfect storm already raging in many markets and rapidly developing in others. With strategic internal change often taking years rather than months to accomplish, hey need to look further ahead than ever before to ensure they have time to make fundamental changes to their organisation structures, culture and operations. Existing MNO performance indicators are lagging rather than predictive and will prove to be unable to provide the necessary forward view. They may well even be misleading. Using lagging indicators will lead directly to an inability to compete effectively in the ever more rapidly evolving digital world. Predictive indicators can provide additional data points to guide planning, investments and capability building essential to survive the storm and thrive in the all-digital eco-system of Telco 2.0. Key Topics Covered: Inferences and Implications for Mobile Operators 1 Supporting Research & Analysis 2 Context 3 Analysis Companies Mentioned - Vodafone - Airtel - Alibaba - Skype - Apple For more information visit http://www.researchandmarkets.com/research/jwm98b/poor_kpi
View source version on businesswire.com: http://www.businesswire.com/news/home/20150518005882/en/ |
