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AdExchanger's 'Clean Ads I/O' To Unite Online Advertising Industry In Fight Against Large-Scale Ad Fraud
NEW YORK, May 18, 2015 /PRNewswire/ -- On June 3rd a new conference entirely dedicated to combating advertising fraud, including viewability and security issues, is going to be hosted by AdExchanger, an integrated media company devoted to the data-driven, digital marketing space. Clean Ads I/O will bring together the top leaders from across the digital advertising spectrum – marketers, agencies, publishers, and technology providers – to focus on the specific challenges associated within digital advertising, as well as actionable solutions to make it cleaner, safer and better for brands, publishers and audiences.
Advertising fraud is costing online marketers billions of dollars per year, and has become one of the most important and talked about subjects in online advertising as a result.
Hundreds of digital marketing and media executives will come together at Clean Ads I/O in New York City, to discuss industry-wide, actionable solutions to combat ad fraud and create greater transparency in digital advertising, immediately and for the long-term.
Specific topics covered at Clean Ads I/O will include:
- The Federal Trade Commission's (FTC) stance on native advertising
- How programmatic creates opportunities for ad fraud
- AdExchanger Research on cross-device advertiing challenges and opportunities
- Creating transparency across the industry
- The use of data, science and technology to bolster security
- Best practices for brands trying to combat ad fraud
"Marketers hear a lot about advertising fraud but the information tends to be too abstract," said John Ebbert, Publisher and Executive Editor of AdExchanger. "Knowing this is a $6 billion problem each year for our industry doesn't lead to actionable solutions. However, understanding how ad fraud directly impacts companies and what the best technologies are to prevent it will."
For more information or to register for the event, visit http://cleanads.io/.
About AdExchanger
Founded in 2008, AdExchanger is an integrated media company – which includes publishing, conferences and research – devoted to the data-driven, digital marketing space. AdExchanger enables the exchange of ideas between all members of the "ecosystem," including agencies, advertisers, publishers, data providers, ad networks, media traders and marketing technology companies. The goal of this exchange is to help improve understanding and efficiency. The publication has 165,000 monthly unique visitors and a daily newsletter with more than 20,000 subscribers. The company also produces the leading conference in programmatic media, PROGRAMMATIC I/O, and Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology. Visit us at www.adexchanger.com and follow us on Twitter at @adexchanger to stay informed on the latest news.
About AdExchanger Research
AdExchanger Research was formed in 2013 by AdExchanger to provide thoughtful analysis on the digital media and marketing technology ecosystem. As a complement to AdExchanger's editorial and publishing arm, our research practice is intended to provide ongoing guidance, advice, support and interpretation of the dynamic digital landscape. Visit AdExchanger Research at www.adexchangerresearch.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/adexchangers-clean-ads-io-to-unite-online-advertising-industry-in-fight-against-large-scale-ad-fraud-300084498.html
SOURCE AdExchanger
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