Former ExactTarget Head of Sales, Scott Bleczinski, Joins Localytics as Chief Revenue Officer

BOSTON, May 18, 2015 /PRNewswire/ -- Localytics, the complete marketing and analytics platform for mobile and web apps, today announced that Scott Bleczinski has joined the company as its first Chief Revenue Officer. A long-time sales leader for ExactTarget, Scott will oversee Localytics' Sales and Customer Success organizations to help drive the company's go-to-market activities and continued growth.

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"Our rapid growth makes this a very important role for the company going forward," said Raj Aggarwal, CEO of Localytics. "Scott's experience in leading ExactTarget's fast-growing sales organization, his deep understanding of our market, and his focus on delivering great customer experiences make him the ideal candidate."

Scott brings nearly 15 years' experience in driving sales and growth to Localytics. He spent eight years as the Executive Vice President of Sales for ExactTarget, where he led sales growth from $1M to $115M, eventually leading to the company's acquisition by Salesforce in 2013. Most recently, he served as Chief Revenue Officer at Docrated, and has held senior leadership positions at Zmags and Compendium. Scott also serves as a board member at Shoutlet and as an advisor to TinderBox.

"This is a once in a life time opportunity to join a company dominating its category," said Bleczinski. "Localytics is well positioned to lead the fast-growing app economy, and I look forward to helping drive the next phase of growth for the company."

Scott rounds out the company's talented management team, which includes senior leaders with impressive track records from companies like LogMeIn, Constant Contact, Brightcove, HubSpot and Rapid7. He joins at an exciting time for the company, as Localytics recently raised a $35M series D funding round and passed the 200 employee mark, continuing to expand its footprint with offices in Boston, San Francisco and London.

About Localytics   
Smart marketing demands powerful analytics. Only Localytics brings app marketing and analytics together in one complete platform. Used in more than 32,000 apps on more than 2.3 billion devices, Localytics helps companies such as ESPN, eBay, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value. With one solution, mobile marketers and developers can gather deep, actionable user insights that power predictive intelligence, automate marketing campaigns, and personalize push and in-app messaging. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at http://www.localytics.com.

CONTACT: Lisa van der Pool, [email protected], 781-966-4100

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SOURCE Localytics

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