TMCnet News
Research and Markets: SIM-only Propositions Positioning & Impact 2015Research and Markets (http://www.researchandmarkets.com/research/kdq6bp/simonly) has announced the addition of the "SIM-only Propositions Positioning & Impact" report to their offering. In recent years there has been a surge in sales of SIM-only propositions. Well-designed SIM-only propositions can help operators achieve cost reductions as a result of lower handset subsidies and lower sales commissions. However, lack of contract commitment means the customer can leave at relatively short notice, with higher churn a consequence. Additionally, lack of control of the devices connected can potentially lead to revenue loss, as customers equipped with old handsets may not be able to make the most of new digital services. In this report we look at the SIM-only propositions currently marketed by leading European MNOs and MVNOs across three key European markets. The analysis incldes a review of tariff design, product differentiation and positioning, in the context of entry-level postpay subscriptions, converged multi-play propositions and data-only SIMs. The report concludes with a set of recommendations for MNOs aimed at optimising SIM-only policies, with the ultimate objective of offering customers plenty of choice whilst maintaining a healthy position in terms of both customer mix and key performance indicators. Key Topics Covered: 1 Overview 2 Introduction 3 Significance of SIM-only Policies 3.1 Reasons for Operators to Offer SIM-only Plans 3.2 Market Drivers for SIM-only Sales 3.3 Changes in Handset Sourcing and Streamlining of Channel 4 Tariff Plan Design & Positioning 4.1 Plan Design 4.2 Positioning & Targeting 4.3 SIM-only Propositions Benchmarks 5 Impact of SIM-only Propositions 5.1 Customer Mix 5.2 Financial KPIs 6 Key Findings 7 Recommendations Companies Mentioned
For more information visit http://www.researchandmarkets.com/research/kdq6bp/simonly
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