[May 12, 2015]

IRI Names Former P&G Executive Joan M. Lewis as a Senior Advisor

Information Resources, Inc. (IRI™), a global leader in innovative solutions and services for consumer, retail, media and over-the-counter healthcare companies, announced today that Joan M. Lewis will work with the company as a Senior Advisor. She will work closely with Andrew Appel, IRI's president and chief executive officer, and the IRI management team on enhancing its growth delivered portfolio of technology and data-enabled products and services. Additionally, she will team with IRI's executive and client leadership to support client engagements and new business pursuits. Finally, she will work closely with IRI's fast growing Media Center of Excellence that focuses on radically improving media spend by leveraging the impact of media on sales lift.

"Joan is a uniquely-qualified advisor whose unmatched strategic insights will be critical as IRI continues to enhance the services we provide to deliver differential growth to our clients," says Appel. "Her hands-on experience, ability to convert media and consumer insights into competitive advantage, thought leadership and organization development capabilities provide a valuable complement to our existing capabilities."

Lewis formerly served as a global senior executive with Procter & Gamble (P&G), the world's largest consumer packaged goods company. P&G is the recognized leader in consumer knowledge, brand building and marketing, including digital/social media and media effectiveness and efficiency.

During her more than 25-year tenure at P&G, Lewis' extensive achievements were well recognized. Some key achievements include strengthening the effectiveness and efficiency of P&am;G's massive advertising budget, year on year, for over eight years; reinventing P&G's brand building practices; simplifying P&G's product launch cycle; and guiding the company's direction in both traditional and digital media. In Lewis' last position at P&G, global officer and senior vice president, Consumer & Market Knowledge, Lewis led 1,100 research professionals in more than 50 countries with a combined budget of more than $350 million.

Concurrent with her position as a senior advisor to IRI, Lewis will continue to serve as a board member of comScore (News - Alert), Inc., part of the IRI Partner Ecosystem and a publicly held technology company, as well as serve on other boards. She will also continue as a strategic consultant for various businesses and as an advisor to several start-up companies.

"I'm eager to apply my experience to accelerate IRI's growth plans," says Lewis. "The company is dedicated to providing the leading-edge technology and innovation needed to achieve success in this highly competitive industry."

Lewis graduated summa cum laude from Miami University in Ohio. In 2010, she was recognized by Advertising Age (News - Alert) as one of the Top 25 Women to Watch, and again in 2014 as the recipient of a Greater Cincinnati YWCA Career Women of Achievement award. She has been active with the Advertising Research Foundation (the ARF) for the last 15 years, including serving on the ARF board twice, most recently from 2012 through 2014.

About IRI:

IRI is a leader in delivering powerful market, consumer and media exposure information, predictive analytics and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses. Move your business forward at www.iriworldwide.com.

About the IRI Partner Ecosystem:

IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as BlueKai (an Oracle (News - Alert) Co.), The Boston Consulting Group, comScore, Datalogix (an Oracle Co.), Experian, GfK, Ipsos, Kantar, MaxPoint, Millward Brown Digital, Mu-Sigma, Oracle Social Cloud, Rentrak (News - Alert), SPINS, Univision, MasterCard Advisors and others.

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