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SendGrid and Boomtrain Harness the Power of Machine Intelligence to Deliver Hyper-Relevant EmailsBOULDER, Colo., May 12, 2015 /PRNewswire/ -- SendGrid, the leading email delivery platform for email that matters, today announced that it is partnering with Boomtrain, the next generation machine intelligence-powered, predictive platform built for today's brands. The partnership enables SendGrid customers to build hyper-relevant, individually- tailored user experiences for each email recipient via Boomtrain's predictive recommendation engine. In today's 1:1 economy, where customers are demanding a more relevant, personal, and timely user experience, marketers are seeking enhanced, data-driven methods to engage their customers. The pairing of SendGrid and Boomtrain enables marketers to build customized user experiences through the automation and personalization of emails at scale. SendGrid customers can now activate Boomtrain's predictive engine on top of their existing email campaigns. Boomtrain's machine-learning, automation, and personalized content recommendations enable SendGrid customers to realize significant increases in email engagement while dramatically reducing time spent building and delivering emails. "SendGrid's goal is to enable our customers to deliver the right message, to the right recipient, at the right time," said Laurence Trifon, VP of Revenue at SendGrid. "Boomtrain understands that email subscribers expect and deserve 1:1 communications, and aims to make that conversation easier through automated technology." oomtrain's technology works by building a behavior-based user graph of every individual on a website and then coupling this digital fingerprint with a deep semantic understanding of a website's content or products. This two-fold analysis enables marketers to populate emails with fully automated content recommendations designed to create a highly engaging user experience tailored to each recipient. Boomtrain's automated recommendation engine yields truly individualized emails that have been previously impossible to execute at scale. "Boomtrain's technology is built upon the premise that a superior user experience drives not only engagement and performance lifts, it builds greater brand affinity in the long-term," said Nick Edwards, Boomtrain CEO. "And now, with SendGrid's industry leading deliverability and advanced, real-time analytics, marketers have a truly automated workflow that gives them back the time to focus on creating the quality content their customers love." By activating Boomtrain's services, current and future SendGrid clients realize a streamlined workflow to build, curate, personalize, deliver, measure, and optimize truly individualized emails, including content and subject line population. In addition, as an added benefit, a unified billing system has been integrated to make it even easier for customers to take advantage of the new partnership. About Boomtrain About SendGrid Media Contact:
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sendgrid-and-boomtrain-harness-the-power-of-machine-intelligence-to-deliver-hyper-relevant-emails-300080072.html SOURCE SendGrid 
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