[April 27, 2015] |
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StreamSend: 12 Ways Automated Email Can Drive Sales
StreamSend,
the email
marketing service provider, shares 12 ways businesses can use
"triggered" email marketing automation to build strong customer
connections and increase sales.
"Automated emails get 119% better click rates than broadcast emails,"
said Dan Forootan, president of StreamSend Email Marketing. "The ability
to reach prospects with highly valued and timed automated messages can
make an enormous difference in conversion rates - boosting them as high
as 50%."
1. Smart Triggers Subscriber and customer welcomes,
anniversary dates, post-purchase, birthdays and website activity
follow-up -- also known as email remarketing, all present opportunity
for triggered communications. And they work: the average open rate for
welcome emails is 50%, making them 86% more effective than newsletters.
2. Email Remarketing Start by defining goals and the
types of email remarketing campaigns, such as: cart abandonment
reminders -- purchase association emails -- benefit-driven landing pages
and triggers -- welcome emails introducing products or services --
product trial upgrade emails -- requests for reviews -- satisfaction
survey with new clients.
3. Relevance = $ Relevant emails drive 18x more
revenue than broadcast emails. Customize plans for the various segments
of your clients' database: existing customers, existing prospects, past
or inactive customers, new leads, people who bought what, people who
abandoed a shopping cart, etc. Expect unsubscribes if the messages are
not timely and relevant.
4. Right on Time Email automation really shines at
timing, from auto-responders that upsell acquired leads when they are
"hot" to using lifecycle campaigns to educate prospects about relevant
products and services. Automatically re-target your most engaged
subscribers with triggered email based on clicks.
5. Keep a Smart Pace Let prospects and customers to
choose how often they want to hear from your clients. It's a courtesy
that is appreciated and keeps unsubscribe rates low. Establish a
communications preference center.
6. Send Smart Use smart message delivery options to
create a campaign once and deliver it to email, social and the web in
one "send."
7. Get Personal Make a personal connection and send
your emails from a real person, not some marketing entity. The less
recipients feel like just one more name on a list, the better. Pick
relevant company representatives, preferably experts, that can vary
according to the emails' audience.
8. Keep Score Lead scoring -- qualifying and passing
leads to sales -- can keep you on track with email marketing automation.
Not only can you measure responses, you can adjust messages for the
different stages of buyer interest and produce more timely, viable leads
as a result.
9. Data Dive Don't overlook existing data that can
tell you everything from recipients' gender to behavior that indicates
product interest. Knowing these details lets you treat them as
individuals. Valuable data can also be collected by sending clients a
survey after they have cancelled their service. Automation can produce
the data you need to continually improve relevance - and campaign
results.
10. Segment Marketing automation makes segmentation
easy, dividing audiences by age, industry, gender, geography, job and
much more. Being able to recognize these groups not only avoids message
missteps, it's one more way to increase automation efficiency. Triggers
can automatically segment leads and send targeted follow-up emails.
11. Keep them Engaged Leverage transactional emails
to introduce clients and prospects to new products and services based on
interest. Increase engagement by leveraging dynamic content for your
emails.
12. Deliver Content that Counts Use RSS emails to
create an automated email that will automatically send your blog posts
to prospects and clients. Use share boards to automatically send curated
content from around the web.
Learn more about email marketing automation, remarketing and other ways
to put the power of email marketing to work for your business -- check
out StreamSend's Agency
Email Marketing Guide, plus see
a video on trigger marketing here.
StreamSend StreamSend offers an easy-to-use, affordable and
reliable email marketing service designed to help businesses maximize
the reach of their marketing budget when sending an email newsletter or
using Social Media. StreamSend offers a number of industry-leading
standard pricing plans, private-label and affiliate programs and
hands-on personal client service. Started in 1998, StreamSend is a
leader in Email Marketing.
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