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Tendril Named to Greentech Media's Grid Edge 20Tendril®, the leading provider of Energy Services Management (ESM) solutions, today announced that it was named to Greentech Media's Grid Edge 20 as one of the twenty most innovative firms working to architect the electric power industry's future. Awardees were selected based on their contribution to grid edge technology transformation, increasingly critical at a time when utility business models are facing change and more distributed energy resources are coming online. "The energy industry is moving to a services model with success dependent on meeting the individual needs of consumers," said Adrian Tuck, CEO of Tendril. "Fortunately we saw this transformation coming and became first-to-market with micro targeting and personalization capabilities, as well as a zero-data functionality, which enabled us to deliver highly targeted insights and offers to every energy consumer in North America. Our approach has delivered new customers, extended existing ones and attracted investments from SunPower and GDF SUEZ. I am extremely pleased that Greentech Media is also recognizing our success and role in driving our industry transformation." Tendril is a leading technology company in the energy industry, revolutionizing the way consumers interact with energy. Developed over the past 10 years and honed through millions of customer interactions, Tendril's ESM Platform is the technology underpinning for the requisite energy industry transformation. It aggregates vast amounts of energy consumption data and combines it with publicly available information about homes and the people who live in them. This information is analyzed by Tendril's proprietary home simulation model to paint a complte picture of the individual consumer, including their demographic, buying behaviors and propensity to respond to different types of messages. This approach leads to the delivery of individualized energy, which opens up new revenue streams, increases the efficacy of existing programs, and boosts customer satisfaction. Greentech Media - with extensive industry reach and analytical expertise - leveraged ongoing interaction with power utilities as well as energy stakeholders and other thought leaders to identify the Grid Edge 20. Greentech Media's Grid Edge Executive Council members also voted to help determine the final award recipients. "The Grid Edge 20 is an annual benchmark for our industry," said Steve Propper, Director of Grid Edge at Greentech Media. "This year's group is made up of technology vendors making the greatest impact on the market in terms of deploying disruptive solutions commercially. It also includes utilities making smart investments to optimize their distribution network architecture and prepare for the future architecture of the grid." The Grid Edge 20 is part of the Grid Edge program at Greentech Media, which includes original research from GTM Research, the Grid Edge Executive Council, events such as Grid Edge Live 2015, and ongoing news and multimedia coverage. Grid Edge Live 2015, being held in San Diego, CA (News - Alert) from June 23-25, will bring together Grid Edge 20 companies and more than 500 executive and thought leader attendees. The event will highlight how grid modernization technologies, the advanced energy consumer and new policies and business models are transforming the future of the electric grid. Tendril will be attending and speaking at the event. About Tendril Tendril is defining data-driven Energy Services Management (ESM) for the evolving energy market. Our open, cloud-based software platform provides the infrastructure, analytics and understanding required to deliver personalized energy services. This targeted approach drives new business opportunities, delights consumers and has led to some of the industry's highest engagement and satisfaction rates. For more information, please visit http://www.tendrilinc.com or follow us on Twitter (News - Alert) at @Tendril. About Greentech Media Greentech Media delivers business-to-business news, market analysis and conferences that inform and connect players in the global clean energy market. Our coverage area extends across the clean energy industry with a focus on solar power and the electric utility market's evolution. Greentech Media's industry-leading coverage is provided by a team of analysts from our market intelligence arm, GTM Research, as well as our world-class journalists and global network of expert contributors. Learn more at www.greentechmedia.com.
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