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HP Uses BrandMaker MRM Software to Implement Its Global Marketing Portal, the "Co-Marketing Zone"Computer giant Hewlett-Packard (News - Alert) has chosen BrandMaker's Marketing Efficiency Cloud as the foundation for its global marketing portal, the "HP Co-Marketing Zone". HP will present its Co-Marketing Zone as a case study at "RoadMap 2015," the 2nd International BrandMaker User Conference in Cologne, Germany on May 20, 2015. The talk, entitled "HP Co-Marketing Zone - Growing the Business with Partners," will focus on all key aspects of this best practice example. HP uses its new marketing portal to provide support for its partners in the form of customized marketing collateral in many languages. Partners, distributors and resellers throughout the world can enter the marketing portal to access an array of template-supported HP advertising material and - in just minutes and with a few mouse-clicks - use it to create jointly branded and efficiently localized marketing campaigns in their regional language. The Zone supplies a wide range of paper-based and electronic direct mailings, Web banners and much more. Channel partners need only insert their individualized text, prices, calls to action, and conditions and then upload their own logo. Unfinished localized materials can be stored in the system for later completion. Finished documents are stored in the Co-Marketing Zone as PDF files, enabling partners to use them virtually any time, anywhere. With a high-caliber list of speakers, BrandMaker's RoadMap 2015 is aimed at all those interested in current technological developments and best practices in the field of marketing technology. Attendees can exchange ideas and opinions by networking with marketing decision-makers from other countries and sectors of business; one such opportunity will be an informal dinner cruise along the Rhine River on the evening preceding the conference. Attendance is free for end-users, while agencies and service providers pay a fee. For more information and registration details, visit http://www.brandmaker.com/roadmap. About BrandMaker BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999, the company develops and markets sophisticated software solutions for the marketing communication of medium-sized and larger organizations. Leading analysts position BrandMaker as a "Leader" in the MRM sector and count the company among the world's fastest-growing providers. Many well-known companies use BrandMaker solutions, including Audi, Bayer, Ernst & Young, Hewlett Packard, Humana, Kyocera (News - Alert), Maybank, Roche and UBS. A global partner network, branch offices in various European countries, and BrandMaker Inc., which is headquartered in Atlanta, Georgia, support BrandMaker's international customers.
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