TMCnet News
Research and Markets: 2015 Market Opportunity Assessment for EWS in TurkeyResearch and Markets (http://www.researchandmarkets.com/research/pbsxtb/market) has announced the addition of the "Market Opportunity Assessment for EWS in Turkey" report to their offering. Turkey has seen a strong consumer durable growth due to stabilization of the economy and rising income levels. The Central Bank estimates GDP growth to be at 4.7% in 2015. GDP per capita is expected to reach around US $ 6,700 showing an annual growth of 6%. Inflation is steadily declining. Inflation has fallen from 9.9% in January 2014 to 7.1% in September 2014 due to tight monetary policies. This is estimated to come down in 2015 to 6%. The consumer durable sector is dominated by local brands such as Arcelik-Beko and Vestel. However, foreign players such as Bosch-Siemens, Philips (News - Alert), Sony, Toshiba, and HP have been making inroads into the market and command a respectable market share. The current leader in consumer durable retailing is TeknoSA with its wide network of 182 stores spread across Turkey. The other major consumer electronics retailers are Electro-World, Gold Computer, Vatan Computer, Darty, CarrefourSA, and Metro Media Markt. The consumer electronics retailing market at this time is caught in a price war and prices have been hitting lower levels. There is a need for differentiation between these players since prices have already reached rock bottom levels and retail chains are showing interest in offering EWS to consumers as a differentiator Key Topics Covered: 1. Macro Demographics 2. Retail Environment 3. EWS Landscape 4. Consumer Receptivity, Attitude & Behavior 5. Regulatory environment 6. Profiling Potential Partners 7. Recommendations 8. Appendix Major Companies Featured:
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