[April 20, 2015]

Yottaa Launches Updates to Address New Google Mobile SEO Algorithms

Yottaa, the leading Adaptive CDN service for optimizing user experience on web and mobile applications, today announced updates to its ContextIntelligence Platform to address new SEO algorithms that Google (News - Alert) will introduce on April 21^st. These algorithms will place higher SEO rankings by Google to sites deemed to be "Mobile Friendly" for users originating from mobile or tablet devices.

Google's SEO algorithm change is in response to rapidly increasing traffic growth on mobile devices. The new algorithms will use the Googlebot to access and rank mobile pages. Sites deemed "Not Mobile-Friendly" by Google will receive lower SEO rankings, which will result in less traffic to those sites from organic searches. To provide a benchmark for webmasters, Google has created a 'Mobile-Friendly Test' page to give them a simple and easy way to test their sites for mobile compatibility.

Yottaa's ContextIntelligence platform optimizes web applications using a cloud-native architecture that analyzes client and web infrastructure requests and responses to improve page load times, application responsiveness, and ultimately business impact. Yottaa's customers take advantage of visitor traffic profiles that uniquely optimize traffic and content for desktop and mobile consumption. With the latest ContextIntelligence engine updates, additional mobile search engine bot profiles now allow Yottaa to deliver optimized HTML pages from cache, utilizing mobile CSS (News - Alert) and specific image transformations, to ensure Google's mobile SEO bots receive a page with the best possible mobile performance. The updates are especially important for sites that use Adaptive Web Design (AWD) and Responsive Web Design (RWD) because Yottaa caches and enables adaptive mobile content differently than the desktop equivalent, and further differentiates between real user and bot-optimized content caching and optimization behavior.

"With the launch of Google's new mobile SEO algorithms, we realized it was imperative to provide our customers with an automated solution that would be specifically optimized for these changes," said Bob Buffone, Founder and Chief Technology Officer, Yottaa. "Based on the flexible architecture of our ContextIntelligence engine, we were able to quickly tune our engine's responses to end user inputs via a segmented profile for mobile search bot traffic. By doing so, Yottaa is actually fixing the configuration shortcomings of most CMS and eCommerce platform implementations by providing more granular and appropriate profile support to differentiate between desktop and mobile content. These updates to Yottaa's ContextIntelligence Platform also overcome a long-standing content delivery shortcoming by providing granular caching and optimization behavior to match user consumption patterns. Most importantly, these updates ensure our customers can focus on fully optimizing their websites for mobile devices and receive higher SEO rankings from Google."

About Yottaa

Yottaa delivers an adaptive, cloud-native CDN platform that enables online businesses to increase profitability by up to 20%. Through Yottaa's patented ContextIntelligence^TM architecture, enterprise can manage, tune and secure end user experience on desktop and mobile devices in real-time. By doing so, Yottaa customers have experienced ongoing dramatic improvements across key metrics such as Time to First Byte by 67%, Time to Display by 40%, Average Session Duration by 73% and Conversion Rate by 20%. Top Internet 500 businesses looking for ways to drive further top-line growth from their desktop and mobile presences can adopt Yottaa's adaptive CDN technology and continuous optimization and security automation to realize billions in incremental revenue. Visit www.yottaa.com to learn about what Yottaa can do for you to drive business impact for your online and mobile presence.

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