[April 16, 2015]

Trapit Launches New Platform for Employee Advocacy and Social Selling

Trapit, the leader in authentic employee advocacy and social selling, today launched their new platform, the first and only complete system allowing companies to surface the most relevant and engaging content to their employees and manage sharing through social channels. Following their merger in late 2014, the all-new platform brings together Trapit's advanced content discovery and curation technology with Addvocate's leading employee advocacy tools.

Content sourced and distributed by the Trapit platform empowers employees to authentically engage and nurture their personal networks and drive credible leads into the sales funnel. Trapit's technology discovers the most relevant articles, videos, podcasts and other material on any topic from a collection of over 100,000 vetted sources to ensure that all content is high-quality. The platform then allows organizations to curate that content for easy employee sharing, while providing intuitive tools to track interactions and optimize engagement across social for marketers, sales teams, and all brand advocates.

"The social media marketing emperor has no clothes," said Hank Nothhaft, Jr., Trapit CEO and Founder. "The brand invasion of social has peaked, and it's time for a return to the roots of these networks -- 1:1 conversations based on shared interests, expertise and authenticity. The launch of Trapit's new platform gives organizations and their employees every tool they need to authentically engage their customers and prospects and grow their business."

Many Fortune 500 companies have identified Employee Advocacy as a major initiative over the next year. Recent studies show that leads nurtured through employee social advocacy convert seven times better than other leads, while content shared by employees achieves eight times better engagement than brand broadcasted content. Yet as a 2014 Altimeter report found, only 41% of organizations currently think they have a strategic approach to employee engagement.

Features of the new Trapit platform include:

• Automated and intelligent discovery of highly relevant content from over 100,000 sources of expertly vetted, original content sources across text and video and audio
• Ability to incorporate your own content, and create a library of corporate assets (ie. white papers, research reports, offer, calls to action, etc.)
• Rich curation workflow that enables review, selection, and optimization of highly relevant content
• Ability to organize employees into teams as well as by selling focus (ie. verticals, market segment, etc.)
• Rich analytics that can identify top advocates and teams, content items and topics by social network, and top performing content by employee consumption
• Integrations with the leading marketing automation and social media management tools
• Web app and native iOS app (iPhone (News - Alert) and iPad) for employees
• Brandable user experience
• Email digest that is automated and personalized to the employee

"Employees are a company's greatest promotional asset, but few have figured out how to empower their workforce to extend this value on social media," said Nothhaft. "As more and more companies focus on employee advocacy and social selling as a vital sales and marketing channel, what's missing is the actual content to help their employees become experts and thought leaders in their industry. Smart brands are hunting for ways to be authentic at scale, and we provide them with the solution."

Trapit has been piloting the new platform with companies including Everbank, Microsoft (News - Alert), HD Vest Financial, and SGI, and is now generally available.

For more information and to find out more about specific solutions for your organization, please visit http://trap.it.

About Trapit

Trapit is the platform for authentic employee advocacy and social selling. Our technology empowers your employees on social with content that is proven to spark engagement and drive sales.

We are dedicated to helping brands connect their employees, customers and prospects with authentic conversations inspired by high quality, relevant content. Our customers, including Everbank, HD Vest and Microsoft, rely on our technology to power innovative campaigns that consistently deliver ROI.

Trapit is headquartered in San Francisco, California. For more information, please visit http://trapit.com.

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