TMCnet News
Affinio Partners with BBC Worldwide to Support their Audience Insights AmbitionsAffinio, the leading provider of deep psychographic audience insights, today announced that BBC Worldwide has selected Affinio to help better understand audiences for their brands around the world. 
Affinio's social-affinity technology reveals previously unseen characteristics of social audience 'tribes,' allowing brands to better understand and engage different types of consumers. (Photo: Business Wire) "Affinio allows us to see patterns in our audience that we've not seen before," said BBC Worldwide Executive Vice President of Insight, David Boyle. "Crucially, it shows the different segments of consumers that follow our brands, allowing us to better understand and engage each of the different types of consumers who love our brands." Affinio segments any social audience by analyzing the interests, affinities, and social connections of each user to develop a social DNA profile for every user. It segments members with high affinity to one another into communities of like-minded people. Within each community, Affinio details an unprecedented understanding of the culture of the tribe through how members self-describe, how they communicate, what interests and affinities they have, and what content is important to them. "Our social affinity technology is an ideal supporting piece of BBC Worldwide's vision to buid the BBC's brands, audiences, commercial returns and reputation across the world," said Affinio CEO Tim Burke. "Affinio will help the BBC Worldwide gain deep, actionable insights into their international social audiences." Mr. Boyle aims to leverage Affinio's unique ability to reveal previously unseen characteristics from audience "tribes" as part his overall charter to build premium, industry-leading insight capabilities for BBC Worldwide. For example, when BBC Worldwide uses Affinio to analyze its Twitter (News - Alert) audience for BBC Earth in the USA versus the UK, the results reveal starkly different tribal segmentation in the respective audiences. These results will help tailor communications and content within each geography for the best return on ad spend. About Affinio
Affinio's award-winning technology enables insights teams to extract
deep psychographic data from the Social DNA profiles of any audience,
providing the first holistic view into the tribes and worlds in which
customers live. Brands and agencies use Affinio's insights to build
informed, data-driven buyer personas that power digital strategies, fuel
content and messaging development, and place the most highly targeted
ads possible. For more information, visit About BBC Worldwide BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC's brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.
In 2013/14, BBC Worldwide generated headline profits of £157.4m and
headline sales of £1,042.3m and returned £173.8m to the BBC. For more
detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150415005080/en/ |
