[April 08, 2015]

MaritzCX Kicks Off CXFusion 2015 with Record Attendance, ABC News Anchor Dan Harris, and the Fabulous Sir Elton John

CXFusion, the global conference for customer experience (CX) professionals, kicked off Tuesday in Las Vegas. A record number of attendees from 10 countries, informative sessions, professional networking, CX expert meetings, and energizing keynotes filled the fast-paced day that was then closed by a party and live Elton John concert.

Keynotes and General Sessions

Carine Clark, president and CEO of MaritzCX, opened the morning general session. Dan Harris, anchor for Nightline, correspondent for ABC News, and co-anchor for the weekend edition of Good Morning America, entertained the conference with war stories and life lessons in the benefits of being mindful. Bruce Temkin, a CX transformist, closed the program with his views on the future of the CX profession and industry.

Two customers with outstanding CX programs shared a behind-the-scenes view into their challenges and successes.

• Transamerica (News - Alert) - Rich King, director of customer experience, outlined the company's CX program progress over the past two years, which includes a strong focus on employee engagement and culture shift. King reinforced that for Transamerica, CX is not a project; it's a way of doing business.
• Activision (News - Alert) - Paul Boustany, senior manager of service planning and insights, discussed how his 24x7x365 compay's Voice of the Gamer program utilizes many channels to tap thoughtful and articulate feedback from its passionate and vocal players. Boustany's primary CX program goals include proving that Activision cares about players and becoming indispensable to the gaming creation studios.

CX Sessions

Attendees enjoyed more than 20 sessions packed with information and best practices for building, expanding, and improving CX programs. Speakers included:

• Cisco Systems - Tammy Dujmovich, Sr. Manager, Customer Intelligence
• DirecTV (News - Alert) - Jason Sanchez, Director, Research Engagement
• Karvida - Cameron Karr, Chief Executive Officer
• FedEx - Dave Bullock, Marketing Principal
• Forrester (News - Alert) Research - Maxie Schmidt-Subramanian, VoC Expert
• Mountain America Credit Union - Dennis Bromley, SVP Member Dev & Engagement
• NALCO Champion - Melissa Leon, Global Customer Loyalty Manager, and Ross McAllister, Program Manager for Customer Loyalty
• Service Profit Chain - Joe Wheeler, Executive Director
• VMware - Eric Wansong, Vice President Customer Advocacy

Follow the #CXFusion experience on Twitter (News - Alert). View conference details at www.cxfusion.com.

About MaritzCX LLC

MaritzCX™ helps organizations see, sense, and act on the experiences and desires of every customer to increase retention, conversion, and lifetime value. With an unmatched combination of customer experience (CX) software, research science, vertical market expertise, and managed program services, MaritzCX ingrains CX intelligence and action systems into the DNA of business operations and delivers the world's broadest CX software and services business. For more information, visit www.maritzcx.com.

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