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April Fools' Day Marketing Campaigns that Drive Brand EngagementNEW YORK, April 1, 2015 /PRNewswire/ -- While the first of April is typically set aside for harmless hoaxes and practical jokes, April Fools' Day is also when even the most conservative of brands can use this quirky holiday to engage with consumers and get people talking about their business. In years past, big brands have pulled some pretty clever pranks and small businesses can certainly get in on the fun while tying the holiday into their marketing efforts. In her latest article for PR Newswire's Small Business PR Toolkit, Sarah Ware, Co-Founder and Chief Executive of Markerly, provides her top 10 examples of how brands have successfully integrated this holiday into their marketing strategy.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter. About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company. Contact: Amanda Eldridge Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/april-fools-day-marketing-campaigns-that-drive-brand-engagement-300059675.html SOURCE PR Newswire Association LLC |