TMCnet News
Deloitte Digital: Mature CMO-CIO Relationships Drive Growth of Customer-Focused InitiativesNEW YORK, March 31, 2015 /PRNewswire/ -- The roles of the CMO and CIO are changing, and those organizations with the most mature collaborations tend to be the most successful in driving the performance of their teams and the growth of customer-focused initiatives, according to Deloitte Digital's "CMO Quarterly Study: The CMO-CIO Relationship." "As many companies compete for limited discretionary dollars from savvy customers, they can no longer enable practices that sustain or allow conflict between the two business leaders that most need to work well together," said Suzanne Kounkel, principal, Deloitte Consulting LLP, at Deloitte Digital. "Developing a mature collaboration between the CMO and CIO can ultimately lead to a sharper focus on the customer and deliver a better experience." Key themes from the study included:
Based on an analysis of more than 50,000 social conversations gathered from this audience, Deloitte Digital discovered that evolving the relationship between these key C-suite business leaders shapes stronger consumer engagement and customer-focused initiatives designed to drive sales. By offering not only relevant information via forums, blog posts and social shares, but also tapping into true market insights, CMOs and CIOs can guide their business operations into the next generation. For more information on Deloitte Digital's offerings, please visit www.deloittedigital.com. Study Methodology Deloitte analysts qualitatively and quantitatively analyzed 54,552 pieces of social media content mentioning both CMOs and CIOs within the past year. They then narrowed the conversation analysis to content specifically addressing how to bridge the gap and drive a customer-centric organization, and the key milestones of this collaboration pathway. Keyword profiles in Sysomos MAP and SalesForce Radian6 collected 54,552 pieces of social media content mentioning both the CMO and CIO from Nov. 1, 2013 to Oct. 31, 2014 (1 year of data), pulled from social media sites, blogs, forums, news sites, and comments. For more information regarding the "CMO Quarterly: The CMO-CIO Relationship" study, please visit: http://www.deloittedigital.com/us/blog/the-key-to-cio-and-cmo-collaboration-be-customer-centric. About Deloitte Digital From strategy to delivery, Deloitte Digital combines cutting-edge creative with trusted business and technology experience to define and deliver digital solutions. Deloitte Digital creates digital experiences for the connected enterprise, delivering strategy, mobile, social, web, cloud and digital content management solutions that can help strengthen clients' brands and evolve their businesses. For more information, please visit www.deloittedigital.com. Follow us on Twitter @DeloitteDigi_US or @DeloitteDigital. This publication contains general information only, and none of the member firms of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collective, the "Deloitte Network") is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication. As used in this document, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. 1Deloitte Digital, "CMO Quarterly: The CMO-CIO Relationship", fielded between Nov. 2013 and Oct. 2014. Logo- http://photos.prnewswire.com/prnh/20150330/195427LOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/deloitte-digital-mature-cmo-cio-relationships-drive-growth-of-customer-focused-initiatives-300058080.html SOURCE Deloitte Digital |