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Acrolinx Introduces Global Content Impact IndexSAN JOSE, Calif., March 30, 2015 /PRNewswire/ -- Acrolinx today released its Global Content Impact Index, the first ever study of global content quality. Using its linguistic analytics engine, Acrolinx analyzed more than 20 million sentences representing 150,000 Web pages from 340 global brands, measuring them against a variety of dimensions and comparing the findings against established benchmark scores. The study found that more than two-thirds of the brands assessed had issues with their content quality that was hindering its effectiveness. You can download the full study here. According to the Content Marketing Institute, 70 percent of marketers are investing more in content than ever before. At the same time only 42 percent of B2B marketers consider their content effective, compared to just 34 percent of B2C marketers. In the rush to push out ever-increasing volumes of content, marketers are overlooking basic quality fundamentals that can negatively impact their brand. Case in point: data from a 2013 Global Lingo report found that 59 percent of people would not make a purchase from a website that had poor grammar and careless spelling mistakes. "Content marketing is one of the highest priorities for today's marketers, with growth rates forcontent development and distribution skyrocketing," said Kumar Vora, Acrolinx's CEO. "However, it's clear from our research that the focus on volume is negatively impacting quality." For the Index, Acrolinx used its proprietary linguistic analytics engine to analyze marketing, corporate, technical, and customer support content from organizations with more than $250 million in annual revenue – analyzing and scoring their content for grammar, style, and clarity. Some of the key findings presented in the report include:
Methodology: Using the Acrolinx linguistic analytics engine, the company analyzed the content for:
The company plans to update and expand the report on a quarterly basis looking at different types of content from blog posts, support content, white papers and more, and providing additional cuts of the data To download a copy of the report, visit http://www.acrolinx.com/global-content/ About Acrolinx
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/acrolinx-introduces-global-content-impact-index-300057313.html SOURCE Acrolinx |