[March 30, 2015]

Dapresy, Market Intelligence and Insight Software Firm, Sees Significant Growth; Adds Seventh Global Office in Toronto

Dapresy, a global provider of market intelligence and insight software to marketers, today announced its seventh global office, located in Toronto, Canada, headed up by Jonathon Ware, vice president, Business Development, Canada.

Global Expansion
"Our new office in Toronto reflects our commitment to Canada and the importance of this market," said Rudy Nadilo, president, Dapresy North America. "In addition to this milestone, Dapresy has also opened up offices in London, UK; Brisbane, Australia; and Berlin, Germany; in recent months."

The new locations were spurred by rapid market adoption of its Dapresy Pro and new Dapresy Enfesys solutions, with tens of thousands of projects having been created in recent years.

New Global Customers
In recent months, Dapresy has signed several notable clients, including Spotify, Priority Metrics Group, Smithco, Anderson Robbins Research, Carat, ResearchFirst Inc., Trygg Hansa Codan (News - Alert), BioInformatics, Relish, Metrix, Precont, Latitude Insights, Colmar Brunton, Insightrix, MillwardBrown, The Strategic Counsel nd RBD.

"While Dapresy solutions have traditionally been used by market research firms, more recently we've seen an upswing in interest and deployments by marketing departments in larger enterprises throughout our global markets," said CEO, Tobi Andersson. "I believe this broader market acceptance is because we've been able to provide an easy and efficient means for all marketers to build sophisticated data reporting in a manner that helps them get more use out of their data."

Dapresy Pro is a faster and far more effective way than Excel or PowerPoint to easily present marketing information from multiple sources in a manner that improves decision making. It enables marketers to deploy dynamic KPI-driven dashboards to clearly communicate complex data from markets, users and customers. These can be individually tailored, deploying the right data to the right people at the right time. The solution is market tested and regularly updated, with Version 10 set to be released this summer.

Real-world Dapresy Pro examples can be found at the following link: Global Research Business Network "Trust and Personal Data Report" and the GRIT "Consumer Participation in Research Report.

Dapresy Enfesys'™ feedback management technology, which was released in the latter part of 2014, makes data operational by automatically generating specific action plans tied to customer and marketing data. It puts information in a context that allows people to proactively act on data and to make more and better decisions faster.

About Dapresy (www.dapresy.com)
Dapresy is a global provider of market intelligence and insight software. Unlike traditional business intelligence tools that focus on deep-dive analysis for a limited audience, Dapresy visualizes and distributes data into existing company processes for all designated people. It enables clients to deploy dynamic KPI-driven marketing dashboards to clearly communicate complex data from markets, users and customers. The company's unique dynamic dashboards are individually tailored, deploying the right data to the right people at the right time. For marketers looking to move beyond PowerPoint and Excel, Dapresy is the faster and far more effective way to easily present marketing information from multiple sources in a manner that improves decision making.

Its Enfesys™ feedback management technology is the next evolution in the way data is delivered and acted upon across the enterprise, making data operational by automatically generating specific action plans tied to customer and marketing data.

Dapresy was founded in 1999 in Sweden, with North American headquarters in Portsmouth, NH, and other offices around the globe. Its clients include TNS (News - Alert), GfK, Ipsos, Chadwick Martin Bailey, Cablevision, Kantar Media, Rogers Connect Market Research, Aimia, Ad Hoc Research, Sentient Decision Science, Blauw and many others.

Twitter (News - Alert): @Dapresy

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