[March 26, 2015]

Vital Insights and Mitsubishi Motors North America Enter Partnership

Vital Insights, a builder of customizable survey and analytics tools for customer experience management, is extremely pleased to announce its newest client, Mitsubishi Motors North America, Inc. (MMNA). As Mitsubishi (News - Alert) Motors continues to expand its customer base in the U.S. market, it has become increasingly important to monitor and enhance customer satisfaction and it has turned to Vital Insights for its tracking system.

"MMNA has seen industry-leading growth in the past year, continuing into the first quarter of 2015," said Mark Chaffin, MMNA Vice President, Fixed Operations. "To keep pace with that growth we are adopting systems to ensure we stay on top of and improve the customer experience using the timeliest and most efficient tools available. Vital Insights has an impressive roster of automotive clients and we are confident their services are an investment for future growth and increased customer satisfaction."

Vital Insights will work with MMNA to provide timely and prtinent customer feedback to help MMNA dealers monitor and improve the customer experience, both in the sales and service areas. Since 2005 Vital Insights has been a leader in changing the way automotive companies and their dealerships around the world capture and report customer feedback, working with some of the automotive industry's biggest brands like BMW, Infiniti, Jaguar Land Rover, and others.

Vital Insights has a track record of developing and deploying innovative technology that makes the process of gathering customer feedback faster, more efficient and more actionable. Vital Insights has deep expertise in the automotive industry and an understanding of the unique retail environment that characterizes the dealership world. Current and future technologies will further differentiate Vital Insights by helping drive decision-making and action where it matters most - at the customer level in the dealership.

About Vital Insights:

Vital Insights is a leading designer, developer and distributor of innovative enterprise-class daily tracking and Customer Experience Management (CEM) software. Foresight™ and Foresight Mobile™ are the foundation of Vital Insights' CEM platform, offering real-time, continuous issue resolution management to clients and customers around the world. With a dedication to innovation and forward thinking product development, Vital Insights continues its mission of building revolutionary CEM products for leading automotive brands worldwide. Vital Insights' global headquarters is in Mississauga, Ontario, Canada, with offices in Seoul Korea, Prague, and Colorado. For more information, visit www.vitalinsights.com.

About Mitsubishi Motors North America, Inc.:

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research & development, manufacturing, marketing, sales and financial services for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 380 dealers. MMNA is leading the way in the development of highly-efficient, affordably-priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

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