Media Alert: Lithium Announces Webcast Featuring Analyst Nate Elliott

SAN FRANCISCO, March 23, 2015 /PRNewswire/ -- Lithium Technologies today announced the "Social has matured…has your digital strategy kept pace?" webcast, featuring our guest Forrester Research Vice President and Principal Analyst Nate Elliott and moderator Lithium CMO Katy Keim.  In 2014, Forrester's research showed that less than 0.1% of top brands' fans and followers interact with their posts on big social networks. Forrester also reported that top social networks are not delivering the engagement brands need, and savvy marketers have to modify their digital strategies in light of the maturing social landscape.¹ Marketers must focus their efforts on the social tactics that actually work. Forrester advocates that branded communities can help brands engage with customers all the way across the lifecycle.²

WHAT: "Social has matured…has your digital strategy kept pace" webcast will cover:

• Consumers' use of social platforms continues to shift; hear Nate's predictions on what's next for the top social networks.
• Learn why the "post and pray" method rarely works, and find the right way to create word of mouth through brand advocates and communities.
• Learn how smart marketers are finding success building social relationship tools into their own sites.

WHO:

• Nate Elliott is Forrester's Vice President and Principal Analyst serving Marketing Leadership Professionals, helping companies develop interactive marketing strategies for global and emerging markets, with a special focus on branding channels such as social media and online video advertising. His clients come from nearly every industry — including consumer goods, pharmaceuticals, and financial services — and from all over the world.
• Katy Keim is Lithium's Chief Marketing Officer and GM of Lithium Social Web, responsible for strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy and customer acquisition programs. She also leads Lithium's overall product marketing group and product strategy for Lithium's Social Web business.

WHERE: To register for the webcast, please visit:  http://pages.lithium.com/webcast-social-has-matured-has-your-digital-strategy-kept-pace

¹ Social Relationship Strategies That Work, Forrester Research, Inc., November 17,2014
² Predictions 2015: Social Media Grows Up, Forrester Research, Inc., November 10, 2014

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About Lithium:

Lithium builds trusted relationships between the world's best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million unique monthly visitors over all Lithium communities and another 600 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company's software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business—and to share the experience enjoyed by 300 other leading brands around the world, visit www.lithium.com, join our community at community.lithium.com, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

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SOURCE Lithium Technologies

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