[March 18, 2015]

IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders

By 2018, one third of the top twenty market share leaders in most industries will be significantly disrupted by new competitors (and "reinvented" incumbents) that use the 3rd Platform to create new services and business models. Aside from rapid technological change, businesses will have to cope with geopolitical, economic, and environmental disruptions-some predictable, but many not. To help companies weather such disruptions effectively, International Data Corporation (IDC) has published a new report, IDC MaturityScape: Digital Transformation (DX) (Doc #254721). Digital Transformation (DX) will drive changes in enterprise business models and ecosystems by leveraging digital competencies. The report identifies the stages, dimensions, outcomes, and actions required for businesses to digitally transform themselves.

• ClicktoTweet: #New & #Reinvented #Competition will Rattle Industry Leaders - @IDC (News - Alert) provides framework for thriving in #DX

Business leaders are challenged to move their enterprises to the next level, that of digital business transformation, employing digital technologies coupled with organizational, operational, and business model innovation to create new ways of operating and growing businesses.

IDC has developed the DX MaturityScape to help business and IT leaders understand and cope with the challenges and opportunities that DX will bring. The new research provides a framework for developing coherent, forward-looking strategies and plans that optimize the ability of leadership to digitally transform business practices including customer experience, information management, operating models and workforce management. It builds on IDC's research on the business-enhancing attributes of the 3rd Platform, which incorporates mobility, social business, cloud computing, and big data and analytics (BDA). This study:

• Describes the framework of the Digital Transformation MaturityScape in terms of how a set of business disciplines can be transformed by adopting increasingly mature capabilities - from the relatively incoherent ad hoc phase to the aspirational level of an optimized maturity level.
• Provides guidance on how business leaders can identify where they need to mature their DX competencies by identifying some of the challenges and achievements for a range of characteristic management disciplines at each stage of maturity.

This new study also serves as a guide for business and technology executives to identify areas in need of improvement in support of DX in five key dimensions:

• Ladership DX - requires that leaders become more sophisticated in their knowledge of the enterprise ecosystem. This includes the digital accessibility of markets, customers, and service providers, in order to anticipate and develop product and operational innovations that extend market share and increase revenue by creating shared digital experiences.
• Omni-Experience DX - the ability to continually attract and grow loyalty with customers, partners, and employees by creating interactive experiences.
• WorkSource DX - the transformation of the way enterprises access, connect, and leverage talent through the use of digital technologies.
• Operating Model DX - describes the ability to make business operations more responsive and effective by leveraging digitally connected products/services, assets, people and trading partners.
• Information DX - the ability to leverage information for competitive advantage by enabling the business to respond to opportunities swiftly and with superior intelligence.

"Digital technology has and will continue to alter the landscapes of business, education, healthcare, and government. The past couple of years have seen breathtaking change at an accelerating pace," said Meredith Whalen, IDC's Senior Vice President of IT Executive, Industry and Financial Research. "Digital transformation is one means of creating self-adapting businesses that can rapidly respond to change. These organizations will not only weather the coming storm, but also thrive on it."

Whalen will present "A Digital Transformation Maturity Model and Your Digital Roadmap" at AGENDA15 on March 31, 2015. Her presentation will provide IDC's latest research on where organizations are in their digital maturity and examples of companies that are deriving increasing benefits as they move from one level to the next. To register for this event, please click here.

For additional information about this report series or to arrange a one-on-one briefing with Meredith Whalen, please contact Sarah Murray at 781-378-2674 or [email protected]. Reports are available to qualified members of the media. For information on purchasing reports, contact [email protected]; reporters should email [email protected].

About IDC MaturityScape

IDC MaturityScape reports are used by IT executives and their enterprise partners to have a structured way to identify their current level of maturity, and the gap between where they are and where they want to be to maintain competitive balance or achieve industry superiority. Using IDC MaturityScapes is a way to reduce the friction of change, to make more precise investments, and to identify the details of governance, process, technology, organization, and other factors that can derail the best-laid technology initiative.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter (News - Alert) at @IDC.

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