TMCnet News
MediaBrix Crushes Digital Ad Viewability Benchmarks and Achieves Industry-Leading 95%+ Rating Across Four Largest MRC Accredited Certification PartnersNEW YORK, March 16, 2015 /PRNewswire/ -- As the debate over digital ad viewability continues to heat up, MediaBrix, the global leader in delivering high performance marketing solutions that create emotional connections between brands and humans, has been verified by the top Media Relations Council (MRC) certification partners in achieving among the highest viewability scores in the industry. With the assurance of this unprecedented industry benchmark, MediaBrix is now offering a guarantee of 100% viewable impressions on all brand campaigns, verified for free by third-party viewability measurement reporting provided through a new partnership with Moat, renowned for the most accurate, in-depth ad analytics in the market. Logo - http://photos.prnewswire.com/prnh/20150316/181858LOGO Demonstrating its commitment to delivering the highest quality inventory and transparency to its brand clients, MediaBrix has completed viewability certification with Moat, comScore, Integral Ad Science (IAS), and DoubleVerify, achieving an ad viewability average of over 95%. To ensure ongoing clarity on ad performance for its clients, MediaBrix has partnered with Moat to provide "always on" third-party viewability tracking across all campaigns running on its platform – which will be offered free-of-charge to its brand clients. "I'm glad the indstry is finally acknowledging the importance of human, emotional engagement as a significant factor in campaign performance. We've been measuring viewability, time spent, and engagement in our platform for over three years – consistently outperforming other formats. The current IAB threshold of 50% percent viewable for one second is a step in the right direction, but we believe brands deserve better," said Ari Brandt, MediaBrix's CEO and co-founder. "To demonstrate the confidence we have in our platform, we wanted to offer our brand clients the assurances that only a third-party could provide as a value-added benefit of utilizing MediaBrix. As a viewability measurement pioneer, Moat was a natural partner and we're happy let our analytics stand on their own." The MediaBrix viewability certification results come at a time when many prominent industry ad networks and exchanges are struggling with substandard inventory quality and delivering less than half their impressions as viewable. Agencies and clients have been aware of this problem for years, but it has taken time for the industry to respond. Now, with the help of independent analytics companies such as Moat, advertisers are able to benefit from a significantly greater level of transparency, and can make more informed decisions about their investments based on verified performance analytics. "As brand marketers continue to allocate a greater percentage of their budgets to digital advertising, the notion of measurable, verified human and viewable is becoming the most valuable currency in the marketplace. Those publishers and platforms that can provide the most clarity on campaign performance – based on quality metrics and third-party accredited results – will undoubtedly emerge as the winners," said Jonah Goodhart, Co-Founder and CEO of Moat. "We applaud MediaBrix at the lengths they have gone to in order to provide brands with that clarity, and believe they are helping take digital advertising one step further through their BTMs and Emotional Targeting. We're excited to be the chosen partner to provide the analytics to verify that brands are truly getting what they are paying for." To learn more about MediaBrix technology platforms or to put your next brand campaign in motion with confidence, please email [email protected]. About MediaBrix Contact: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mediabrix-crushes-digital-ad-viewability-benchmarks-and-achieves-industry-leading-95-rating-across-four-largest-mrc-accredited-certification-partners-300050587.html SOURCE MediaBrix 
|