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glispa Receives Strategic Investment from Market Tech Holdings Accelerating Global Growth for Mobile Advertising LeaderBERLIN, SAN FRANCISCO and LONDON, March 16, 2015 /PRNewswire/ -- glispa, the high performance digital marketing and mobile advertising pioneer, today announced that it has secured a deal worth $77M USD from Market Tech Holdings (LON: MKT) who is acquiring a majority stake in the company. The Market Tech group has a market cap of $1.4B USD. With this investment, glispa will continue to focus on opening additional offices and expanding its global footprint, bolstering its proprietary advertising and optimization technology, attracting top talent and adding engineering as well as client focused staff. Furthermore, the newly formed glispa Global Group will look at acquiring the most talented adtech teams and technologies to enhance the value proposition specifically within the mCommerce market. glispa complements Market Tech's strategic portfolio of both ecommerce and technology companies. glispa will play a key role within Market Tech's digital strategy by becoming a full service solution provider for its own brands along with both current and future retailers. Market Tech recognizes glispa's growing global strength in mCommerce, which analyst firm Digi-Capital expects to will be the dominant business model creating over $516 billion in sales and driving more than 70 percent of all mobile internet revenue by 2017. glispa is known for helping the world's top mobile advertisers across industries like mCommerce, gaming, travel, as well as utilities/productivity reach billions of people on mobile devices in the burgeoning worldwide mobile advertising market. According to eMarketer, the worldwide mobile ad market will grow to narly $65 billion in 2015, up over 60 percent from 2014. That figure will reach $158.55 billion by 2018, when mobile ads will account for 22.3% of all advertising spending worldwide. glispa maintains an international reach of about one billion active mobile users and serves over 400 billion ad impressions monthly. The world's largest mobile brands, including Alibaba, Amazon, Flipkart, Gilt Group, OLX, Baidu, Hasbro, Zynga and Gumi, rely on glispa's global impact and dedicated, multicultural teams to expand their business and accelerate growth around the world. "This strategic investment helps us in realizing our vision – to help people discover brands and products that enrich and empower their lives through mobile advertising," said glispa Founder and CEO, Gary Lin. "With the Market Tech portfolio strength and the strategic investment, we're now even more capable of providing advertisers our unprecedented global reach, technology innovations, and our stellar team, who are focused on helping clients reach their growth objectives." "glispa's market-leading technologies and team will add significant value to our business and I want to start by welcoming glispa to Market Tech group, " said Charles Butler, chief executive of Market Tech. "We see the future of online retail being via mobile devices and glispa's proprietary technologies are at the cutting edge of m-commerce, helping businesses interact with their customers on-the-go. " About glispa About Market Tech Holdings Photo - http://photos.prnewswire.com/prnh/20150316/181867 Logo - http://photos.prnewswire.com/prnh/20150316/181868LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/glispa-receives-strategic-investment-from-market-tech-holdings-accelerating-global-growth-for-mobile-advertising-leader-300050709.html SOURCE glispa |