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Conde Nast's The Food Innovation Group Launches The First Native Private Marketplace Powered By TripleLiftNEW YORK, March 11, 2015 /PRNewswire/ -- The Food Innovation Group, comprised of Bon Appetit, Epicurious, and The Food Innovation Group Shopper Network, announces a partnership today with TripleLift to launch the first-ever programmatic private marketplace for in-feed native advertising. Through this partnership, TripleLift will enable The Food Innovation Group, which represents the No. 1 Food Lifestyle entity in comScore reaching over 50MM monthly unique visitors* to create customized deals with brands and agencies to leverage unique proprietary data, execute audience targeting and offer exclusive inventory through programmatic channels. "The partnership between The Food Innovation Group and TripleLift marries the two most important trends in the digital marketplace; buying high quality ad formats in an automated manner. This addresses the demand for quality scale and brand integration with world-class content in a turnkey manner," said Craig Kostelic, Head of Digital Sales for The Food Innovation Group. TripleLift enables the Food Innovation Group to deliver aesthetically beautiful native advertising that seamlessly adopts the design ethos across all of its unique properties. Through the use of proprietary computer vision technology, TripleLift's platform automates multiple creative builds that match the look and feel of each individual site. "It speaks volumes that the most prestigious leader in premium media in te world is the first publisher to jump at the opportunity to offer these beautiful native ad formats in unique ways to their brand and agency partners," said Dan Martin, VP of Business Development for TripleLift. "This partnership demonstrates a commitment to innovation and we're excited to enable The Food Innovation Group to continue pushing the envelope in offering the best possible solutions to engage consumers, while maximizing the value of their inventory." This partnership represents a significant milestone for the nascent native advertising ecosystem by bringing the same level of efficiency and scale that, until now, was only available for buying display advertising. With these capabilities available to publishers and advertisers alike, the native ad industry will continue to advance at a rapid pace. About The Food Innovation Group About TripleLift Source: * (comScore: Oct 2014-Dec 2014) Contacts: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/conde-nasts-the-food-innovation-group-launches-the-first-native-private-marketplace-powered-by-triplelift-300048910.html SOURCE Food Innovation Group |